Toyota Material Handling vs Yale:Which is more popular?
In September 2026, Toyota Material Handling had more branded searches than Yale among forklift brands worldwide. Toyota Material Handling had about 44,400 branded searches, while Yale had 6,860. Toyota Material Handling made up 59.2% of all forklift brand searches we track, and Yale accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about forklift brands, Toyota Material Handling appeared in four of the five answers and Yale in three. Toyota Material Handling was mentioned before Yale in every answer.
Who do people search for more?
Toyota Material Handling, about 6 searches for every 1 for Yale
Who does AI mention more?
Toyota Material Handling, mentioned in 4 of 5 answers, Yale in 3
Who does AI recommend more?
Toyota Material Handling, named ahead of Yale in every answer
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Top forklift brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toyota Material Handling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yale was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toyota Material Handling was listed before Yale in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Toyota Material Handling1st
Hyster2nd
Yale3rd
Crown4th
Linde5th
Jungheinrich6th
Komatsu7th
Clark–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toyota Material Handling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crown3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yale3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hyster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jungheinrich1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Linde1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Komatsu1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about forklift brands
5 answers
Asked ChatGPT
“Which forklift brand should I buy?”
Asked ChatGPT
“What are the best forklift brands?”
Asked ChatGPT
“What's the best forklift brand for warehouse lifting?”
Searched Google, AI Overview
“electric forklift”
Searched Google, AI Overview
“warehouse forklift”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Toyota Material Handling or Yale more popular in search?
This chart shows how often people search Google for Toyota Material Handling and Yale by name. Each line represents a brand's share of searches for all eight forklift brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toyota Material Handling, Yale. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toyota Material Handling | Crown | Yale | Clark | Jungheinrich | Linde | Hyster | Komatsu |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 17% | 9.6% | 9.3% | 6.2% | 0.45% | 0.37% | 0.2% |
| Nov 2025 | 60.5% | 16.2% | 9.1% | 7.2% | 5.9% | 0.52% | 0.43% | 0.19% |
| Dec 2025 | 55.7% | 18.2% | 10.3% | 8.1% | 6.6% | 0.48% | 0.39% | 0.17% |
| Jan 2026 | 56.3% | 18.4% | 8.5% | 10.1% | 5.5% | 0.49% | 0.4% | 0.21% |
| Feb 2026 | 59.5% | 15.9% | 9% | 8.7% | 5.8% | 0.51% | 0.42% | 0.18% |
| Mar 2026 | 58.8% | 17.7% | 8.2% | 7.9% | 6.4% | 0.47% | 0.31% | 0.2% |
| Apr 2026 | 59.8% | 17.3% | 8% | 7.7% | 6.3% | 0.37% | 0.25% | 0.2% |
| May 2026 | 60.6% | 16.2% | 9.1% | 7.2% | 5.9% | 0.43% | 0.35% | 0.19% |
| Jun 2026 | 57.7% | 18.9% | 8.8% | 6.9% | 6.9% | 0.41% | 0.33% | 0.18% |
| Jul 2026 | 56.9% | 17.1% | 9.7% | 7.6% | 7.6% | 0.45% | 0.37% | 0.24% |
| Aug 2026 | 59.7% | 16% | 9.1% | 7.1% | 7.1% | 0.42% | 0.34% | 0.18% |
| Sep 2026 | 59.2% | 16.1% | 9.2% | 7.2% | 7.2% | 0.52% | 0.35% | 0.19% |
How has the Toyota Material Handling and Yale comparison changed over the last 12 months?
3 findings
- Toyota Material Handling was ahead of Yale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Toyota Material Handling’s share of searches among forklift brands worldwide moved from 56.8% to 59.2%, and its estimated monthly branded searches moved from 49.3K to 44.4K.
- Across the 12 months ending September 2026, Yale’s share of searches among forklift brands worldwide moved from 9.6% to 9.2%, and its estimated monthly branded searches moved from 8.4K to 6.9K.
How did search popularity change for forklift brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Yale worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Toyota Material Handling’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toyota Material Handling
2 branded search terms
- toyota forklift
- toyota material handling
Yale
2 branded search terms
- yale forklift
- yale materials handling
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