Clark vs Crown:Which is searched more?
In September 2026, Crown had more branded searches than Clark among forklift brands worldwide. Crown was estimated to have 12.1K branded searches compared to Clark’s 5.4K, and held a 39.6% Share of Search versus Clark’s 17.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clark or Crown?
Compare the forklift brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crown, Clark. The figures are in the table below the chart.
View monthly share of search table
| Month | Crown | Yale Materials Handling | Clark | Jungheinrich | Linde | Hyster | Komatsu |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 22.3% | 21.6% | 14.4% | 1% | 0.85% | 0.45% |
| Nov 2025 | 40.9% | 23% | 18.3% | 14.9% | 1.3% | 1.1% | 0.47% |
| Dec 2025 | 41.2% | 23.2% | 18.4% | 15% | 1.1% | 0.88% | 0.37% |
| Jan 2026 | 42.2% | 19.6% | 23.1% | 12.6% | 1.1% | 0.91% | 0.49% |
| Feb 2026 | 39.3% | 22.3% | 21.4% | 14.3% | 1.3% | 1% | 0.45% |
| Mar 2026 | 42.9% | 19.9% | 19.1% | 15.7% | 1.1% | 0.75% | 0.49% |
| Apr 2026 | 43.1% | 20% | 19.2% | 15.7% | 0.93% | 0.61% | 0.49% |
| May 2026 | 41.1% | 23.1% | 18.3% | 15% | 1.1% | 0.88% | 0.48% |
| Jun 2026 | 44.6% | 20.7% | 16.3% | 16.3% | 0.96% | 0.78% | 0.42% |
| Jul 2026 | 39.7% | 22.5% | 17.7% | 17.7% | 1% | 0.85% | 0.56% |
| Aug 2026 | 39.7% | 22.5% | 17.7% | 17.7% | 1% | 0.85% | 0.46% |
| Sep 2026 | 39.6% | 22.5% | 17.7% | 17.7% | 1.3% | 0.85% | 0.46% |
How has the Clark and Crown comparison changed over the last 12 months?
3 findings
- Crown was ahead of Clark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clark’s estimated Share of Search among forklift brands worldwide moved from 21.6% to 17.7%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Crown’s estimated Share of Search among forklift brands worldwide moved from 39.4% to 39.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for forklift brands worldwide in September 2026?
2 changes
Other head-to-heads among forklift brands
How each brand is measured
Brandwave collects information about searches that people make online using Clark’s and Crown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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