Crown vs Yale Materials Handling:Which is searched more?
In September 2026, Crown had more branded searches than Yale Materials Handling among forklift brands worldwide. Crown was estimated to have 12.1K branded searches compared to Yale Materials Handling’s 6.9K, and held a 39.6% Share of Search versus Yale Materials Handling’s 22.5%. These are worldwide searches for English-language branded terms.
Follow Crown vs Yale Materials Handling and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Crown or Yale Materials Handling?
Compare the forklift brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crown, Yale Materials Handling. The figures are in the table below the chart.
View monthly share of search table
| Month | Crown | Yale Materials Handling | Clark | Jungheinrich | Linde | Hyster | Komatsu |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 22.3% | 21.6% | 14.4% | 1% | 0.85% | 0.45% |
| Nov 2025 | 40.9% | 23% | 18.3% | 14.9% | 1.3% | 1.1% | 0.47% |
| Dec 2025 | 41.2% | 23.2% | 18.4% | 15% | 1.1% | 0.88% | 0.37% |
| Jan 2026 | 42.2% | 19.6% | 23.1% | 12.6% | 1.1% | 0.91% | 0.49% |
| Feb 2026 | 39.3% | 22.3% | 21.4% | 14.3% | 1.3% | 1% | 0.45% |
| Mar 2026 | 42.9% | 19.9% | 19.1% | 15.7% | 1.1% | 0.75% | 0.49% |
| Apr 2026 | 43.1% | 20% | 19.2% | 15.7% | 0.93% | 0.61% | 0.49% |
| May 2026 | 41.1% | 23.1% | 18.3% | 15% | 1.1% | 0.88% | 0.48% |
| Jun 2026 | 44.6% | 20.7% | 16.3% | 16.3% | 0.96% | 0.78% | 0.42% |
| Jul 2026 | 39.7% | 22.5% | 17.7% | 17.7% | 1% | 0.85% | 0.56% |
| Aug 2026 | 39.7% | 22.5% | 17.7% | 17.7% | 1% | 0.85% | 0.46% |
| Sep 2026 | 39.6% | 22.5% | 17.7% | 17.7% | 1.3% | 0.85% | 0.46% |
How has the Crown and Yale Materials Handling comparison changed over the last 12 months?
3 findings
- Crown was ahead of Yale Materials Handling in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crown’s estimated Share of Search among forklift brands worldwide moved from 39.4% to 39.6%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 12 months ending September 2026, Yale Materials Handling’s estimated Share of Search among forklift brands worldwide moved from 22.3% to 22.5%, and its estimated monthly branded searches moved from 8.4K to 6.9K.
How did search popularity change for forklift brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Crown worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.
Other head-to-heads among forklift brands
How each brand is measured
Brandwave collects information about searches that people make online using Crown’s and Yale Materials Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crown
1 branded search term
- crown fork lift
Yale Materials Handling
2 branded search terms
- yale forklift
- yale materials handling
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.