Clark vs Yale Materials Handling:Which is searched more?
In September 2026, Yale Materials Handling had more branded searches than Clark among forklift brands worldwide. Yale Materials Handling was estimated to have 6.9K branded searches compared to Clark’s 5.4K, and held a 22.5% Share of Search versus Clark’s 17.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clark or Yale Materials Handling?
Compare the forklift brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yale Materials Handling, Clark. The figures are in the table below the chart.
View monthly share of search table
| Month | Crown | Yale Materials Handling | Clark | Jungheinrich | Linde | Hyster | Komatsu |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.4% | 22.3% | 21.6% | 14.4% | 1% | 0.85% | 0.45% |
| Nov 2025 | 40.9% | 23% | 18.3% | 14.9% | 1.3% | 1.1% | 0.47% |
| Dec 2025 | 41.2% | 23.2% | 18.4% | 15% | 1.1% | 0.88% | 0.37% |
| Jan 2026 | 42.2% | 19.6% | 23.1% | 12.6% | 1.1% | 0.91% | 0.49% |
| Feb 2026 | 39.3% | 22.3% | 21.4% | 14.3% | 1.3% | 1% | 0.45% |
| Mar 2026 | 42.9% | 19.9% | 19.1% | 15.7% | 1.1% | 0.75% | 0.49% |
| Apr 2026 | 43.1% | 20% | 19.2% | 15.7% | 0.93% | 0.61% | 0.49% |
| May 2026 | 41.1% | 23.1% | 18.3% | 15% | 1.1% | 0.88% | 0.48% |
| Jun 2026 | 44.6% | 20.7% | 16.3% | 16.3% | 0.96% | 0.78% | 0.42% |
| Jul 2026 | 39.7% | 22.5% | 17.7% | 17.7% | 1% | 0.85% | 0.56% |
| Aug 2026 | 39.7% | 22.5% | 17.7% | 17.7% | 1% | 0.85% | 0.46% |
| Sep 2026 | 39.6% | 22.5% | 17.7% | 17.7% | 1.3% | 0.85% | 0.46% |
How has the Clark and Yale Materials Handling comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Clark took it in January 2026, Yale Materials Handling took it in February 2026.
- Across the 12 months ending September 2026, Clark’s estimated Share of Search among forklift brands worldwide moved from 21.6% to 17.7%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Yale Materials Handling’s estimated Share of Search among forklift brands worldwide moved from 22.3% to 22.5%, and its estimated monthly branded searches moved from 8.4K to 6.9K.
How did search popularity change for forklift brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Clark worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
Estimated monthly branded searches for Yale Materials Handling worldwide fell 17.9% over 12 measured months, from 8.4K to 6.9K in September 2026.
Other head-to-heads among forklift brands
How each brand is measured
Brandwave collects information about searches that people make online using Clark’s and Yale Materials Handling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clark
1 branded search term
- clark forklifts
Yale Materials Handling
2 branded search terms
- yale forklift
- yale materials handling
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