Brandwave

Flower delivery platforms:Which brands are most popular in search?

In August 2026, Interflora was the most searched among flower delivery platforms worldwide, with an estimated 450K branded searches and 47% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Interflora47%
  2. Bloom & Wild17.2%
  3. FTD17.2%
  4. 1-800-Flowers11.5%
  5. Teleflora4.2%
  6. Prestige Flowers2.8%

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Share of SearchLeaderboard

Compare the flower delivery platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flower delivery platforms worldwide, by month

Share of Search by month for Interflora, Bloom & Wild, FTD, 1-800-Flowers, Teleflora, Prestige Flowers. The figures are in the table below the chart.

View monthly share of search table
MonthInterfloraBloom & WildFTD1-800-FlowersTelefloraPrestige Flowers
Oct 202543.5%16%19.4%13.1%4.8%3.2%
Nov 202543.1%19.2%19.2%10.5%4.7%3.2%
Dec 202541.1%18.4%18.4%12.3%6.8%3%
Jan 202644.6%13.4%24.4%10.9%4%2.7%
Feb 202648.1%14.4%14.4%14.4%5.3%3.5%
Mar 202644.9%24.5%13.4%9%3.3%4.9%
Apr 202645.3%13.6%20.3%13.6%5%2.2%
May 202650.2%12.3%15%15%5.5%2%
Jun 202646.2%20.6%16.9%9.3%4.2%2.8%
Jul 202643%19.3%19.3%10.6%4.7%3.2%
Aug 202647%17.2%17.2%11.5%4.2%2.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Interflora

    47%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +4 points.

  2. 2.Bloom & Wild

    17.2%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.FTD

    17.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.1-800-Flowers

    11.5%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.9 points.

  5. 5.Teleflora

    4.2%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Prestige Flowers

    2.8%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among flower delivery platforms worldwide?

In August 2026, Interflora was the most searched among flower delivery platforms worldwide, with an estimated 450K branded searches and 47% estimated Share of Search within this set. Bloom & Wild is in 2nd place, 29.8 percentage points behind at 17.2% Share of Search.

Global flower delivery platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Interflora43.5% → 47%50.2%May 202641.1%Dec 20251st
Bloom & Wild16% → 17.2%24.5%Mar 202612.3%May 20263rd → 2nd
FTD19.4% → 17.2%24.4%Jan 202613.4%Mar 20262nd → 3rd
1-800-Flowers13.1% → 11.5%15%May 20269%Mar 20264th
Teleflora4.8% → 4.2%6.8%Dec 20253.3%Mar 20265th
Prestige Flowers3.2% → 2.8%4.9%Mar 20262%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery platforms worldwide increased from 43.5% to 47%.
  • Across the 11 months ending August 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms worldwide increased from 16% to 17.2%.
  • Across the 11 months ending August 2026, FTD’s estimated Share of Search among flower delivery platforms worldwide decreased from 19.4% to 17.2%.
  • Across the 11 months ending August 2026, 1-800-Flowers’ estimated Share of Search among flower delivery platforms worldwide decreased from 13.1% to 11.5%.
  • Across the 11 months ending August 2026, Teleflora’s estimated Share of Search among flower delivery platforms worldwide decreased from 4.8% to 4.2%.
  • Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery platforms worldwide peaked at 50.2% in May 2026 and was lowest at 41.1% in December 2025.
  • Across the 11 months ending August 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms worldwide peaked at 24.5% in March 2026 and was lowest at 12.3% in May 2026.
  • Across the 11 months ending August 2026, FTD’s estimated Share of Search among flower delivery platforms worldwide peaked at 24.4% in January 2026 and was lowest at 13.4% in March 2026.
  • Across the 11 months ending August 2026, 1-800-Flowers’ estimated Share of Search among flower delivery platforms worldwide peaked at 15% in May 2026 and was lowest at 9% in March 2026.
  • Across the 11 months ending August 2026, Teleflora’s estimated Share of Search among flower delivery platforms worldwide peaked at 6.8% in December 2025 and was lowest at 3.3% in March 2026.
  • Across the 11 months ending August 2026, Prestige Flowers’ estimated Share of Search among flower delivery platforms worldwide peaked at 4.9% in March 2026 and was lowest at 2% in May 2026.
  • Across the 11 months ending August 2026, Bloom & Wild rose from 3rd to 2nd among flower delivery platforms worldwide.
  • Across the 11 months ending August 2026, FTD fell from 2nd to 3rd among flower delivery platforms worldwide.
  • Across the 11 months ending August 2026, Prestige Flowers held steady: its estimated Share of Search among flower delivery platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for flower delivery platforms worldwide in August 2026?

  1. In August 2026, Interflora gained estimated Share of Search among flower delivery platforms worldwide, from 43% to 47%.

  2. In August 2026, 1-800-Flowers gained estimated Share of Search among flower delivery platforms worldwide, from 10.6% to 11.5%.

  3. In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.

  4. In August 2026, FTD lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.

  5. In August 2026, Teleflora lost estimated Share of Search among flower delivery platforms worldwide, from 4.7% to 4.2%.

  6. Estimated monthly branded searches for Prestige Flowers worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

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