Bloom & Wild vs Interflora:Which is more popular by branded search?
In August 2026, Interflora had more branded searches than Bloom & Wild among flower delivery platforms worldwide. Interflora was estimated to have 450K branded searches compared to Bloom & Wild’s 165K, and held a 47% Share of Search versus Bloom & Wild’s 17.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bloom & Wild or Interflora?
Compare the flower delivery platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Interflora, Bloom & Wild. The figures are in the table below the chart.
View monthly share of search table
| Month | Interflora | Bloom & Wild | FTD | 1-800-Flowers | Teleflora | Prestige Flowers |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 16% | 19.4% | 13.1% | 4.8% | 3.2% |
| Nov 2025 | 43.1% | 19.2% | 19.2% | 10.5% | 4.7% | 3.2% |
| Dec 2025 | 41.1% | 18.4% | 18.4% | 12.3% | 6.8% | 3% |
| Jan 2026 | 44.6% | 13.4% | 24.4% | 10.9% | 4% | 2.7% |
| Feb 2026 | 48.1% | 14.4% | 14.4% | 14.4% | 5.3% | 3.5% |
| Mar 2026 | 44.9% | 24.5% | 13.4% | 9% | 3.3% | 4.9% |
| Apr 2026 | 45.3% | 13.6% | 20.3% | 13.6% | 5% | 2.2% |
| May 2026 | 50.2% | 12.3% | 15% | 15% | 5.5% | 2% |
| Jun 2026 | 46.2% | 20.6% | 16.9% | 9.3% | 4.2% | 2.8% |
| Jul 2026 | 43% | 19.3% | 19.3% | 10.6% | 4.7% | 3.2% |
| Aug 2026 | 47% | 17.2% | 17.2% | 11.5% | 4.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bloom & Wild and Interflora comparison changed over the last 12 months?
3 findings
- Interflora was ahead of Bloom & Wild in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms worldwide moved from 16% to 17.2%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery platforms worldwide moved from 43.5% to 47%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for flower delivery platforms worldwide in August 2026?
2 changes
In August 2026, Interflora gained estimated Share of Search among flower delivery platforms worldwide, from 43% to 47%.
In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Bloom & Wild’s and Interflora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bloom & Wild
1 branded search term
- bloom & wild
Interflora
1 branded search term
- interflora
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.