Brandwave

How popular isInterflora in search?

In August 2026, there were an estimated 450K branded searches for Interflora worldwide which held steady over the last 11 months. Interflora holds 47% estimated Share of Search among flower delivery platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Interflora47%
  2. Bloom & Wild17.2%
  3. FTD17.2%
  4. 1-800-Flowers11.5%
  5. Teleflora4.2%
  6. Prestige Flowers2.8%
Interflora website (opens in a new tab)

Follow Interflora and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which flower delivery platforms compete with Interflora?

Interflora against flower delivery platforms worldwide, by month

Share of Search by month for Interflora, Bloom & Wild, FTD, 1-800-Flowers, Teleflora, Prestige Flowers. The figures are in the table below the chart.

View monthly share of search table
MonthInterfloraBloom & WildFTD1-800-FlowersTelefloraPrestige Flowers
Oct 202543.5%16%19.4%13.1%4.8%3.2%
Nov 202543.1%19.2%19.2%10.5%4.7%3.2%
Dec 202541.1%18.4%18.4%12.3%6.8%3%
Jan 202644.6%13.4%24.4%10.9%4%2.7%
Feb 202648.1%14.4%14.4%14.4%5.3%3.5%
Mar 202644.9%24.5%13.4%9%3.3%4.9%
Apr 202645.3%13.6%20.3%13.6%5%2.2%
May 202650.2%12.3%15%15%5.5%2%
Jun 202646.2%20.6%16.9%9.3%4.2%2.8%
Jul 202643%19.3%19.3%10.6%4.7%3.2%
Aug 202647%17.2%17.2%11.5%4.2%2.8%
Sep 2026——————

  1. 1.Interflora

    47%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +4 points.

  2. 2.Bloom & Wild

    17.2%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.FTD

    17.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.1-800-Flowers

    11.5%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.9 points.

  5. 5.Teleflora

    4.2%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Prestige Flowers

    2.8%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Interflora and its closest rivals

Every comparison with Interflora

How has branded search demand for Interflora changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Interflora worldwide held steady at 450K.
  • Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery platforms worldwide increased from 43.5% to 47%.
  • Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery platforms worldwide peaked at 50.2% in May 2026 and was lowest at 41.1% in December 2025.

How did search popularity change for flower delivery platforms worldwide in August 2026?

  1. In August 2026, Interflora gained estimated Share of Search among flower delivery platforms worldwide, from 43% to 47%.

  2. In August 2026, 1-800-Flowers gained estimated Share of Search among flower delivery platforms worldwide, from 10.6% to 11.5%.

  3. In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.

  4. In August 2026, FTD lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.

  5. In August 2026, Teleflora lost estimated Share of Search among flower delivery platforms worldwide, from 4.7% to 4.2%.

  6. Estimated monthly branded searches for Prestige Flowers worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Interflora compete?

Interflora is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Flower delivery platforms1st of 647%Shown above
Flower delivery services1st of 458.8%Show ranking

How is Interflora measured?

Brandwave collects information about searches that people make online using Interflora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • interflora

Do you work for Interflora? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Interflora your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free