Brandwave

Flower delivery services:Which brands are most popular in search?

In August 2026, Interflora was the most searched among flower delivery services worldwide, with an estimated 450K branded searches and 58.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Interflora58.8%
  2. Bloom & Wild21.6%
  3. 1-800-Flowers14.4%
  4. Teleflora5.3%

Follow flower delivery services and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the services that deliver flowers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flower delivery services worldwide, by month

Share of Search by month for Interflora, Bloom & Wild, 1-800-Flowers, Teleflora. The figures are in the table below the chart.

View monthly share of search table
MonthInterfloraBloom & Wild1-800-FlowersTeleflora
Oct 202556.3%20.6%16.9%6.2%
Nov 202555.5%24.8%13.6%6.1%
Dec 202552.3%23.4%15.7%8.6%
Jan 202661.1%18.3%15%5.5%
Feb 202658.6%17.5%17.5%6.4%
Mar 202654.9%30%11%4%
Apr 202658.5%17.5%17.5%6.4%
May 202660.5%14.8%18.1%6.7%
Jun 202657.5%25.7%11.6%5.2%
Jul 202655.4%24.8%13.6%6.1%
Aug 202658.8%21.6%14.4%5.3%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Interflora

    58.8%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +3.4 points.

  2. Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -3.3 points.

  3. Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.7 points.

  4. 4.Teleflora

    5.3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

Compare search popularity between leading brands

Which brand is most popular in search among flower delivery services worldwide?

In August 2026, Interflora was the most searched among flower delivery services worldwide, with an estimated 450K branded searches and 58.8% estimated Share of Search within this set. Bloom & Wild is in 2nd place, 37.2 percentage points behind at 21.6% Share of Search.

Global flower delivery services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Interflora56.3% → 58.8%61.1%Jan 202652.3%Dec 20251st
Bloom & Wild20.6% → 21.6%30%Mar 202614.8%May 20262nd
1-800-Flowers16.9% → 14.4%18.1%May 202611%Mar 20263rd
Teleflora6.2% → 5.3%8.6%Dec 20254%Mar 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services worldwide increased from 56.3% to 58.8%.
  • Across the 11 months ending August 2026, Bloom & Wild’s estimated Share of Search among flower delivery services worldwide increased from 20.6% to 21.6%.
  • Across the 11 months ending August 2026, 1-800-Flowers’ estimated Share of Search among flower delivery services worldwide decreased from 16.9% to 14.4%.
  • Across the 11 months ending August 2026, Teleflora’s estimated Share of Search among flower delivery services worldwide decreased from 6.2% to 5.3%.
  • Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services worldwide peaked at 61.1% in January 2026 and was lowest at 52.3% in December 2025.
  • Across the 11 months ending August 2026, Bloom & Wild’s estimated Share of Search among flower delivery services worldwide peaked at 30% in March 2026 and was lowest at 14.8% in May 2026.
  • Across the 11 months ending August 2026, 1-800-Flowers’ estimated Share of Search among flower delivery services worldwide peaked at 18.1% in May 2026 and was lowest at 11% in March 2026.
  • Across the 11 months ending August 2026, Teleflora’s estimated Share of Search among flower delivery services worldwide peaked at 8.6% in December 2025 and was lowest at 4% in March 2026.

How did search popularity change for flower delivery services worldwide in August 2026?

  1. In August 2026, Interflora gained estimated Share of Search among flower delivery services worldwide, from 55.4% to 58.8%.

  2. In August 2026, 1-800-Flowers gained estimated Share of Search among flower delivery services worldwide, from 13.6% to 14.4%.

  3. In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery services worldwide, from 24.8% to 21.6%.

  4. In August 2026, Teleflora lost estimated Share of Search among flower delivery services worldwide, from 6.1% to 5.3%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.