1-800-Flowers vs Bloom & Wild:Which is more popular by branded search?
In August 2026, Bloom & Wild had more branded searches than 1-800-Flowers among flower delivery platforms worldwide. Bloom & Wild was estimated to have 165K branded searches compared to 1-800-Flowers’ 110K, and held a 17.2% Share of Search versus 1-800-Flowers’ 11.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, 1-800-Flowers or Bloom & Wild?
Compare the flower delivery platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bloom & Wild, 1-800-Flowers. The figures are in the table below the chart.
View monthly share of search table
| Month | Interflora | Bloom & Wild | FTD | 1-800-Flowers | Teleflora | Prestige Flowers |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 16% | 19.4% | 13.1% | 4.8% | 3.2% |
| Nov 2025 | 43.1% | 19.2% | 19.2% | 10.5% | 4.7% | 3.2% |
| Dec 2025 | 41.1% | 18.4% | 18.4% | 12.3% | 6.8% | 3% |
| Jan 2026 | 44.6% | 13.4% | 24.4% | 10.9% | 4% | 2.7% |
| Feb 2026 | 48.1% | 14.4% | 14.4% | 14.4% | 5.3% | 3.5% |
| Mar 2026 | 44.9% | 24.5% | 13.4% | 9% | 3.3% | 4.9% |
| Apr 2026 | 45.3% | 13.6% | 20.3% | 13.6% | 5% | 2.2% |
| May 2026 | 50.2% | 12.3% | 15% | 15% | 5.5% | 2% |
| Jun 2026 | 46.2% | 20.6% | 16.9% | 9.3% | 4.2% | 2.8% |
| Jul 2026 | 43% | 19.3% | 19.3% | 10.6% | 4.7% | 3.2% |
| Aug 2026 | 47% | 17.2% | 17.2% | 11.5% | 4.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the 1-800-Flowers and Bloom & Wild comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: 1-800-Flowers took it in May 2026, Bloom & Wild took it in June 2026.
- Across the 11 months ending August 2026, 1-800-Flowers’ estimated Share of Search among flower delivery platforms worldwide moved from 13.1% to 11.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms worldwide moved from 16% to 17.2%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for flower delivery platforms worldwide in August 2026?
2 changes
In August 2026, 1-800-Flowers gained estimated Share of Search among flower delivery platforms worldwide, from 10.6% to 11.5%.
In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.
How each brand is measured
Brandwave collects information about searches that people make online using 1-800-Flowers’ and Bloom & Wild’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
1-800-Flowers
1 branded search term
- 1-800-flowers
Bloom & Wild
1 branded search term
- bloom & wild
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