How popular isInterflora in search?
In August 2026, there were an estimated 450K branded searches for Interflora worldwide which held steady over the last 11 months. Interflora holds 58.8% estimated Share of Search among flower delivery services worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Interflora58.8%
Bloom & Wild21.6%
1-800-Flowers14.4%
Teleflora5.3%
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Which flower delivery services compete with Interflora?
Share of Search by month for Interflora, Bloom & Wild, 1-800-Flowers, Teleflora. The figures are in the table below the chart.
View monthly share of search table
| Month | Interflora | Bloom & Wild | 1-800-Flowers | Teleflora |
|---|---|---|---|---|
| Oct 2025 | 56.3% | 20.6% | 16.9% | 6.2% |
| Nov 2025 | 55.5% | 24.8% | 13.6% | 6.1% |
| Dec 2025 | 52.3% | 23.4% | 15.7% | 8.6% |
| Jan 2026 | 61.1% | 18.3% | 15% | 5.5% |
| Feb 2026 | 58.6% | 17.5% | 17.5% | 6.4% |
| Mar 2026 | 54.9% | 30% | 11% | 4% |
| Apr 2026 | 58.5% | 17.5% | 17.5% | 6.4% |
| May 2026 | 60.5% | 14.8% | 18.1% | 6.7% |
| Jun 2026 | 57.5% | 25.7% | 11.6% | 5.2% |
| Jul 2026 | 55.4% | 24.8% | 13.6% | 6.1% |
| Aug 2026 | 58.8% | 21.6% | 14.4% | 5.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.8% | 450K | +22.3% | +3.4 points | |
| 2, held 2nd | 21.6% | 165K | 0% | -3.3 points | |
| 3, held 3rd | 14.4% | 110K | +21.5% | +0.7 points | |
| 4, held 4th | 5.3% | 40.5K | 0% | -0.8 points |
58.8%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +3.4 points.
21.6%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -3.3 points.
14.4%
Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.7 points.
5.3%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
Compare search popularity between Interflora and its closest rivals
How has branded search demand for Interflora changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Interflora worldwide held steady at 450K.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services worldwide increased from 56.3% to 58.8%.
- Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services worldwide peaked at 61.1% in January 2026 and was lowest at 52.3% in December 2025.
How did search popularity change for flower delivery services worldwide in August 2026?
4 changes
In August 2026, Interflora gained estimated Share of Search among flower delivery services worldwide, from 55.4% to 58.8%.
In August 2026, 1-800-Flowers gained estimated Share of Search among flower delivery services worldwide, from 13.6% to 14.4%.
In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery services worldwide, from 24.8% to 21.6%.
In August 2026, Teleflora lost estimated Share of Search among flower delivery services worldwide, from 6.1% to 5.3%.
Where does Interflora compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Flower delivery platforms | 1st of 6 | 47% | Show ranking |
| Flower delivery services | 1st of 4 | 58.8% | Shown above |
How is Interflora measured?
Brandwave collects information about searches that people make online using Interflora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- interflora
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