Brandwave

1-800-Flowers vs FTD:Which is searched more?

In August 2026, FTD had more branded searches than 1-800-Flowers among flower delivery platforms worldwide. FTD was estimated to have 165K branded searches compared to 1-800-Flowers’ 110K, and held a 17.2% Share of Search versus 1-800-Flowers’ 11.5%. These are worldwide searches for English-language branded terms.

Share of Search among flower delivery platforms worldwide in August 2026Which is more popular in search, 1-800-Flowers or FTD?
1-800-Flowers11.5%110K searches
vs
FTD17.2%165K searches

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Which is more popular in search, 1-800-Flowers or FTD?

Compare the flower delivery platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

1-800-Flowers and FTD among flower delivery platforms worldwide, by month

Share of Search by month for FTD, 1-800-Flowers. The figures are in the table below the chart.

View monthly share of search table
MonthFTD1-800-Flowers
Oct 202519.4%13.1%
Nov 202519.2%10.5%
Dec 202518.4%12.3%
Jan 202624.4%10.9%
Feb 202614.4%14.4%
Mar 202613.4%9%
Apr 202620.3%13.6%
May 202615%15%
Jun 202616.9%9.3%
Jul 202619.3%10.6%
Aug 202617.2%11.5%
Sep 2026——

How has the 1-800-Flowers and FTD comparison changed over the last 12 months?

  • FTD was ahead of 1-800-Flowers in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, 1-800-Flowers’ estimated Share of Search among flower delivery platforms worldwide moved from 13.1% to 11.5%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 11 months ending August 2026, FTD’s estimated Share of Search among flower delivery platforms worldwide moved from 19.4% to 17.2%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for flower delivery platforms worldwide in August 2026?

  1. In August 2026, 1-800-Flowers gained estimated Share of Search among flower delivery platforms worldwide, from 10.6% to 11.5%.

  2. In August 2026, FTD lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.

How each brand is measured

Brandwave collects information about searches that people make online using 1-800-Flowers’ and FTD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1-800-Flowers

1 branded search term

  • 1-800-flowers

FTD

1 branded search term

  • ftd

How the Brand Demand Index is measured

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