Brandwave

How popular isFTD in search?

In August 2026, there were an estimated 165K branded searches for FTD worldwide which is down 17.9% over the last 11 months. FTD holds 17.2% estimated Share of Search among flower delivery platforms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Interflora47%
  2. Bloom & Wild17.2%
  3. FTD17.2%
  4. 1-800-Flowers11.5%
  5. Teleflora4.2%
  6. Prestige Flowers2.8%
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Which flower delivery platforms compete with FTD?

FTD against flower delivery platforms worldwide, by month

Share of Search by month for Interflora, Bloom & Wild, FTD, 1-800-Flowers, Teleflora, Prestige Flowers. The figures are in the table below the chart.

View monthly share of search table
MonthInterfloraBloom & WildFTD1-800-FlowersTelefloraPrestige Flowers
Oct 202543.5%16%19.4%13.1%4.8%3.2%
Nov 202543.1%19.2%19.2%10.5%4.7%3.2%
Dec 202541.1%18.4%18.4%12.3%6.8%3%
Jan 202644.6%13.4%24.4%10.9%4%2.7%
Feb 202648.1%14.4%14.4%14.4%5.3%3.5%
Mar 202644.9%24.5%13.4%9%3.3%4.9%
Apr 202645.3%13.6%20.3%13.6%5%2.2%
May 202650.2%12.3%15%15%5.5%2%
Jun 202646.2%20.6%16.9%9.3%4.2%2.8%
Jul 202643%19.3%19.3%10.6%4.7%3.2%
Aug 202647%17.2%17.2%11.5%4.2%2.8%
Sep 2026——————

  1. 1.Interflora

    47%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +4 points.

  2. 2.Bloom & Wild

    17.2%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.FTD

    17.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -2 points.

  4. 4.1-800-Flowers

    11.5%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.9 points.

  5. 5.Teleflora

    4.2%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Prestige Flowers

    2.8%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between FTD and its closest rivals

How has branded search demand for FTD changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for FTD worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, FTD’s estimated Share of Search among flower delivery platforms worldwide decreased from 19.4% to 17.2%.
  • Across the 11 months ending August 2026, FTD’s estimated Share of Search among flower delivery platforms worldwide peaked at 24.4% in January 2026 and was lowest at 13.4% in March 2026.
  • Across the 11 months ending August 2026, FTD fell from 2nd to 3rd among flower delivery platforms worldwide.

How did search popularity change for flower delivery platforms worldwide in August 2026?

  1. In August 2026, Interflora gained estimated Share of Search among flower delivery platforms worldwide, from 43% to 47%.

  2. In August 2026, 1-800-Flowers gained estimated Share of Search among flower delivery platforms worldwide, from 10.6% to 11.5%.

  3. In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.

  4. In August 2026, FTD lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.

  5. In August 2026, Teleflora lost estimated Share of Search among flower delivery platforms worldwide, from 4.7% to 4.2%.

  6. Estimated monthly branded searches for Prestige Flowers worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is FTD measured?

Brandwave collects information about searches that people make online using FTD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ftd

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How the Brand Demand Index is measured

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