Bloom & Wild vs FTD:Which is more popular by branded search?
In August 2026, Bloom & Wild and FTD were level on Share of Search among flower delivery platforms worldwide, with an estimated 165K branded searches each, at 17.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bloom & Wild or FTD?
Compare the flower delivery platforms people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bloom & Wild, FTD. The figures are in the table below the chart.
View monthly share of search table
| Month | Interflora | Bloom & Wild | FTD | 1-800-Flowers | Teleflora | Prestige Flowers |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.5% | 16% | 19.4% | 13.1% | 4.8% | 3.2% |
| Nov 2025 | 43.1% | 19.2% | 19.2% | 10.5% | 4.7% | 3.2% |
| Dec 2025 | 41.1% | 18.4% | 18.4% | 12.3% | 6.8% | 3% |
| Jan 2026 | 44.6% | 13.4% | 24.4% | 10.9% | 4% | 2.7% |
| Feb 2026 | 48.1% | 14.4% | 14.4% | 14.4% | 5.3% | 3.5% |
| Mar 2026 | 44.9% | 24.5% | 13.4% | 9% | 3.3% | 4.9% |
| Apr 2026 | 45.3% | 13.6% | 20.3% | 13.6% | 5% | 2.2% |
| May 2026 | 50.2% | 12.3% | 15% | 15% | 5.5% | 2% |
| Jun 2026 | 46.2% | 20.6% | 16.9% | 9.3% | 4.2% | 2.8% |
| Jul 2026 | 43% | 19.3% | 19.3% | 10.6% | 4.7% | 3.2% |
| Aug 2026 | 47% | 17.2% | 17.2% | 11.5% | 4.2% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bloom & Wild and FTD comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Bloom & Wild took it in March 2026, FTD took it in April 2026, Bloom & Wild took it in June 2026.
- Across the 11 months ending August 2026, Bloom & Wild’s estimated Share of Search among flower delivery platforms worldwide moved from 16% to 17.2%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, FTD’s estimated Share of Search among flower delivery platforms worldwide moved from 19.4% to 17.2%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for flower delivery platforms worldwide in August 2026?
2 changes
In August 2026, Bloom & Wild lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.
In August 2026, FTD lost estimated Share of Search among flower delivery platforms worldwide, from 19.3% to 17.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Bloom & Wild’s and FTD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bloom & Wild
1 branded search term
- bloom & wild
FTD
1 branded search term
- ftd
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.