Spindrift vs Waterloo:Which is more popular?
In September 2026, Waterloo had more branded searches than Spindrift among flavoured water brands worldwide. Waterloo had about 27,100 branded searches, while Spindrift had 24,100. Waterloo made up 3.1% of all flavoured water brand searches we track, and Spindrift accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about flavoured water brands, Spindrift appeared in four of the five answers and Waterloo in two. Spindrift was mentioned before Waterloo in two out of three answers.
Who do people search for more?
Waterloo, about 12% more searches than Spindrift
Who does AI mention more?
Spindrift, mentioned in 4 of 5 answers, Waterloo in 2
Who does AI recommend more?
Spindrift, named ahead of Waterloo in 2 of 3 answers
Follow Spindrift vs Waterloo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top flavoured water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spindrift was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Waterloo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spindrift was listed before Waterloo in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spindrift4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LaCroix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sparkling Ice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Waterloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Buxton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Volvic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Highland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nestle Pure Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dash Water0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flavoured water brands
5 answers
Asked ChatGPT
“Which flavoured water brand should I buy?”
Asked ChatGPT
“What are the best flavoured water brands?”
Asked ChatGPT
“What's the best flavoured water brand for everyday hydration?”
Searched Google, AI Overview
“flavoured water brands”
Searched Google, AI Overview
“sparkling flavoured water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Spindrift or Waterloo more popular in search?
This chart shows how often people search Google for Spindrift and Waterloo by name. Each line represents a brand's share of searches for all ten flavoured water brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Waterloo, Spindrift. The figures are in the table below the chart.
View monthly share of searches table
| Month | LaCroix | Buxton | Evian | Volvic | Sparkling Ice | Highland Spring | Nestle Pure Life | Waterloo | Spindrift | Dash Water |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 24.8% | 16.7% | 7.5% | 6.1% | 3.6% | 3.3% | 3.3% | 2.4% | 1.8% |
| Nov 2025 | 29% | 23.8% | 15.9% | 8.7% | 7.1% | 3.4% | 3.2% | 3.9% | 2.8% | 2.1% |
| Dec 2025 | 36% | 19.8% | 16.1% | 7.2% | 7.2% | 3.4% | 2.6% | 3.2% | 2.9% | 1.4% |
| Jan 2026 | 32.5% | 21.8% | 14.6% | 8% | 6.5% | 3.8% | 2.9% | 3.6% | 3.8% | 2.4% |
| Feb 2026 | 27.1% | 22.3% | 18.2% | 8.2% | 6.7% | 3.2% | 4.5% | 4.5% | 3.9% | 1.6% |
| Mar 2026 | 33.8% | 22.6% | 15.1% | 6.8% | 5.6% | 3.2% | 2.5% | 3% | 5.8% | 1.7% |
| Apr 2026 | 25.9% | 25.9% | 17.4% | 7.8% | 6.4% | 3% | 2.9% | 3.5% | 5.5% | 1.9% |
| May 2026 | 29.5% | 24.1% | 16.2% | 8.9% | 5.9% | 3.5% | 2.7% | 3.2% | 4.2% | 1.8% |
| Jun 2026 | 27.6% | 15.1% | 33.8% | 6.8% | 3.7% | 2.6% | 2% | 3% | 3.9% | 1.4% |
| Jul 2026 | 46.2% | 16.9% | 13.8% | 6.2% | 3.4% | 2.5% | 2.8% | 2.8% | 3.6% | 1.9% |
| Aug 2026 | 27.9% | 22.8% | 15.3% | 10.2% | 5.6% | 3.4% | 3.1% | 6.9% | 3.3% | 1.7% |
| Sep 2026 | 34.4% | 23% | 15.4% | 6.9% | 5.7% | 4% | 3.1% | 3.1% | 2.8% | 1.7% |
How has the Spindrift and Waterloo comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Spindrift took it in January 2026, Waterloo took it in February 2026, Spindrift took it in March 2026, Waterloo took it in August 2026.
- Across the 12 months ending September 2026, Spindrift’s share of searches among flavoured water brands worldwide moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 19.7K to 24.1K.
- Across the 12 months ending September 2026, Waterloo’s share of searches among flavoured water brands worldwide moved from 3.3% to 3.1%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for flavoured water brands worldwide in September 2026?
3 changes
In September 2026, Highland Spring overtook Waterloo to rank 6th among flavoured water brands worldwide, with 4% of the searches.
In September 2026, Waterloo lost share of searches among flavoured water brands worldwide, from 6.9% to 3.1%.
In September 2026, Spindrift lost share of searches among flavoured water brands worldwide, from 3.3% to 2.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Spindrift’s and Waterloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flavoured water brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.