Brandwave

Buxton vs Volvic:Which is more popular?

In September 2026, Buxton had more branded searches than Volvic among flavoured water brands worldwide. Buxton had about 201,000 branded searches, while Volvic had 60,500. Buxton made up 23% of all flavoured water brand searches we track, and Volvic accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about flavoured water brands, neither Buxton nor Volvic appeared in any of the five answers.

Among flavoured water brands worldwide in September 2026

Who do people search for more?

Buxton, about 3 searches for every 1 for Volvic

Buxton 201K searchesVolvic 60.5K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Buxton in 0 of 5Volvic in 0 of 5

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Top flavoured water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Buxton nor Volvic showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Spindrift1st
  2. LaCroix2nd
  3. Waterloo3rd
  4. Sparkling Ice4th
  5. Buxton–
  6. Evian–
  7. Volvic–
  8. Highland Spring–
  9. Nestle Pure Life–
  10. Dash Water–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spindrift4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LaCroix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sparkling Ice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buxton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Volvic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Highland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nestle Pure Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dash Water0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flavoured water brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Buxton or Volvic more popular in search?

This chart shows how often people search Google for Buxton and Volvic by name. Each line represents a brand's share of searches for all ten flavoured water brands we track, month by month, from English-language searches worldwide.

Buxton and Volvic among flavoured water brands worldwide, by month

Share of searches by month for Buxton, Volvic. The figures are in the table below the chart.

View monthly share of searches table
MonthLaCroixBuxtonEvianVolvicSparkling IceHighland SpringNestle Pure LifeWaterlooSpindriftDash Water
Oct 202530.4%24.8%16.7%7.5%6.1%3.6%3.3%3.3%2.4%1.8%
Nov 202529%23.8%15.9%8.7%7.1%3.4%3.2%3.9%2.8%2.1%
Dec 202536%19.8%16.1%7.2%7.2%3.4%2.6%3.2%2.9%1.4%
Jan 202632.5%21.8%14.6%8%6.5%3.8%2.9%3.6%3.8%2.4%
Feb 202627.1%22.3%18.2%8.2%6.7%3.2%4.5%4.5%3.9%1.6%
Mar 202633.8%22.6%15.1%6.8%5.6%3.2%2.5%3%5.8%1.7%
Apr 202625.9%25.9%17.4%7.8%6.4%3%2.9%3.5%5.5%1.9%
May 202629.5%24.1%16.2%8.9%5.9%3.5%2.7%3.2%4.2%1.8%
Jun 202627.6%15.1%33.8%6.8%3.7%2.6%2%3%3.9%1.4%
Jul 202646.2%16.9%13.8%6.2%3.4%2.5%2.8%2.8%3.6%1.9%
Aug 202627.9%22.8%15.3%10.2%5.6%3.4%3.1%6.9%3.3%1.7%
Sep 202634.4%23%15.4%6.9%5.7%4%3.1%3.1%2.8%1.7%

How has the Buxton and Volvic comparison changed over the last 12 months?

3 findings
  • Buxton was ahead of Volvic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Buxton’s share of searches among flavoured water brands worldwide moved from 24.8% to 23%, and its estimated monthly branded searches held steady at 201K.
  • Across the 12 months ending September 2026, Volvic’s share of searches among flavoured water brands worldwide moved from 7.5% to 6.9%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for flavoured water brands worldwide in September 2026?

2 changes
  1. In September 2026, Volvic lost share of searches among flavoured water brands worldwide, from 10.2% to 6.9%.

  2. Buxton’s share of searches among flavoured water brands worldwide has gained ground for 3 months in a row, from 15.1% to 23% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Buxton’s and Volvic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buxton

1 branded search term

  • buxton

Volvic

1 branded search term

  • volvic

How the Brand Demand Index is measured

Other head-to-heads among flavoured water brands

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