Buxton vs Sparkling Ice:Which is more popular?
In September 2026, Buxton had more branded searches than Sparkling Ice among flavoured water brands worldwide. Buxton had about 201,000 branded searches, while Sparkling Ice had 49,500. Buxton made up 23% of all flavoured water brand searches we track, and Sparkling Ice accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about flavoured water brands, Sparkling Ice appeared in three of the five answers and Buxton in none.
Who do people search for more?
Buxton, about 4 searches for every 1 for Sparkling Ice
Who does AI mention more?
Sparkling Ice, mentioned in 3 of 5 answers, Buxton in 0
Who does AI recommend more?
Sparkling Ice, the only one of the two named
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Top flavoured water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sparkling Ice was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Buxton did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Spindrift4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LaCroix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sparkling Ice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Waterloo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Buxton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Evian0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Volvic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Highland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nestle Pure Life0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dash Water0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flavoured water brands
5 answers
Asked ChatGPT
“Which flavoured water brand should I buy?”
Asked ChatGPT
“What are the best flavoured water brands?”
Asked ChatGPT
“What's the best flavoured water brand for everyday hydration?”
Searched Google, AI Overview
“flavoured water brands”
Searched Google, AI Overview
“sparkling flavoured water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Buxton or Sparkling Ice more popular in search?
This chart shows how often people search Google for Buxton and Sparkling Ice by name. Each line represents a brand's share of searches for all ten flavoured water brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Buxton, Sparkling Ice. The figures are in the table below the chart.
View monthly share of searches table
| Month | LaCroix | Buxton | Evian | Volvic | Sparkling Ice | Highland Spring | Nestle Pure Life | Waterloo | Spindrift | Dash Water |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.4% | 24.8% | 16.7% | 7.5% | 6.1% | 3.6% | 3.3% | 3.3% | 2.4% | 1.8% |
| Nov 2025 | 29% | 23.8% | 15.9% | 8.7% | 7.1% | 3.4% | 3.2% | 3.9% | 2.8% | 2.1% |
| Dec 2025 | 36% | 19.8% | 16.1% | 7.2% | 7.2% | 3.4% | 2.6% | 3.2% | 2.9% | 1.4% |
| Jan 2026 | 32.5% | 21.8% | 14.6% | 8% | 6.5% | 3.8% | 2.9% | 3.6% | 3.8% | 2.4% |
| Feb 2026 | 27.1% | 22.3% | 18.2% | 8.2% | 6.7% | 3.2% | 4.5% | 4.5% | 3.9% | 1.6% |
| Mar 2026 | 33.8% | 22.6% | 15.1% | 6.8% | 5.6% | 3.2% | 2.5% | 3% | 5.8% | 1.7% |
| Apr 2026 | 25.9% | 25.9% | 17.4% | 7.8% | 6.4% | 3% | 2.9% | 3.5% | 5.5% | 1.9% |
| May 2026 | 29.5% | 24.1% | 16.2% | 8.9% | 5.9% | 3.5% | 2.7% | 3.2% | 4.2% | 1.8% |
| Jun 2026 | 27.6% | 15.1% | 33.8% | 6.8% | 3.7% | 2.6% | 2% | 3% | 3.9% | 1.4% |
| Jul 2026 | 46.2% | 16.9% | 13.8% | 6.2% | 3.4% | 2.5% | 2.8% | 2.8% | 3.6% | 1.9% |
| Aug 2026 | 27.9% | 22.8% | 15.3% | 10.2% | 5.6% | 3.4% | 3.1% | 6.9% | 3.3% | 1.7% |
| Sep 2026 | 34.4% | 23% | 15.4% | 6.9% | 5.7% | 4% | 3.1% | 3.1% | 2.8% | 1.7% |
How has the Buxton and Sparkling Ice comparison changed over the last 12 months?
3 findings
- Buxton was ahead of Sparkling Ice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Buxton’s share of searches among flavoured water brands worldwide moved from 24.8% to 23%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Sparkling Ice’s share of searches among flavoured water brands worldwide moved from 6.1% to 5.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for flavoured water brands worldwide in September 2026?
2 changes
Buxton’s share of searches among flavoured water brands worldwide has gained ground for 3 months in a row, from 15.1% to 23% in September 2026.
In September 2026, Sparkling Ice rose from 6th to 5th among flavoured water brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Buxton’s and Sparkling Ice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Buxton
1 branded search term
- buxton
Sparkling Ice
1 branded search term
- sparkling ice
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