Apple Watch vs Fitbit:Which is more popular?
In September 2026, Apple Watch had more branded searches than Fitbit among fitness tracker brands worldwide. Apple Watch had about 8.2 million branded searches, while Fitbit had 1.2 million. Apple Watch made up 48.1% of all fitness tracker brand searches we track, and Fitbit accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about fitness tracker brands, both Apple Watch and Fitbit appeared in all five answers. Fitbit was mentioned before Apple Watch in every answer.
Who do people search for more?
Apple Watch, about 7 searches for every 1 for Fitbit
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Fitbit, named ahead of Apple Watch in every answer
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Top fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Apple Watch and Fitbit showed up in all five answers. Fitbit was listed before Apple Watch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fitbit1st
Garmin2nd- Apple Watch3rd
Samsung Galaxy Watch4th
Oura5th
WHOOP6th
Amazfit–
Polar–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple Watch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garmin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fitbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy Watch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oura3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- WHOOP1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Polar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fitness tracker brands
5 answers
Asked ChatGPT
“Which fitness tracker brand should I buy?”
Asked ChatGPT
“What are the best fitness tracker brands?”
Asked ChatGPT
“What's the best fitness tracker brand for everyday activity?”
Searched Google, AI Overview
“best fitness tracker”
Searched Google, AI Overview
“sleep tracker watch”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Apple Watch or Fitbit more popular in search?
This chart shows how often people search Google for Apple Watch and Fitbit by name. Each line represents a brand's share of searches for all eight fitness tracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Apple Watch, Fitbit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | WHOOP | Fitbit | Amazfit | Samsung Galaxy Watch | Oura | Polar |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.4% | 18.2% | 11.6% | 6.7% | 3.7% | 4.4% | 2% | <0.01% |
| Nov 2025 | 54.4% | 18.8% | 9.9% | 6.9% | 3.8% | 4.1% | 2.1% | <0.01% |
| Dec 2025 | 55.3% | 19.1% | 10.1% | 5.7% | 3.8% | 4.2% | 1.7% | <0.01% |
| Jan 2026 | 49.6% | 20.7% | 13.4% | 6.2% | 4.2% | 4.1% | 1.9% | <0.01% |
| Feb 2026 | 50% | 20.8% | 13.1% | 6.3% | 4.2% | 3.7% | 1.9% | <0.01% |
| Mar 2026 | 45.5% | 23.2% | 14.6% | 5.7% | 4.7% | 4.2% | 2.1% | <0.01% |
| Apr 2026 | 45.3% | 23.1% | 14.7% | 6.9% | 4.6% | 3.8% | 1.7% | <0.01% |
| May 2026 | 41.5% | 20.9% | 16% | 11.4% | 4.2% | 4.2% | 1.9% | <0.01% |
| Jun 2026 | 43.3% | 21.8% | 14% | 9.7% | 4.4% | 4.3% | 2.4% | <0.01% |
| Jul 2026 | 41.8% | 21.3% | 16.3% | 7.8% | 4.3% | 6.6% | 1.9% | <0.01% |
| Aug 2026 | 45.4% | 23.1% | 14.4% | 6.9% | 3.8% | 4.6% | 1.7% | <0.01% |
| Sep 2026 | 48.1% | 19.7% | 14.8% | 7.2% | 4% | 3.5% | 2.7% | <0.01% |
How has the Apple Watch and Fitbit comparison changed over the last 12 months?
3 findings
- Apple Watch was ahead of Fitbit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple Watch’s share of searches among fitness tracker brands worldwide moved from 53.4% to 48.1%, and its estimated monthly branded searches moved from 8M to 8.2M.
- Across the 12 months ending September 2026, Fitbit’s share of searches among fitness tracker brands worldwide moved from 6.7% to 7.2%, and its estimated monthly branded searches moved from 1M to 1.2M.
How did search popularity change for fitness tracker brands worldwide in September 2026?
2 changes
In September 2026, Apple Watch gained share of searches among fitness tracker brands worldwide, from 45.4% to 48.1%.
Estimated monthly branded searches for Fitbit worldwide rose 22% over 12 measured months, from 1M to 1.2M in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Apple Watch’s and Fitbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple Watch
2 branded search terms
- apple watch
- applewatch ultra
Fitbit
1 branded search term
- fitbit
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