Bobbi Brown vs Natasha Denona:Which is more popular?
In September 2026, Bobbi Brown had more branded searches than Natasha Denona among eyeshadow palette brands worldwide. Bobbi Brown had about 246,000 branded searches, while Natasha Denona had 165,000. Bobbi Brown made up 7.9% of all eyeshadow palette brand searches we track, and Natasha Denona accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about eyeshadow palette brands, Natasha Denona appeared in four of the five answers and Bobbi Brown in none.
Who do people search for more?
Bobbi Brown, about 49% more searches than Natasha Denona
Who does AI mention more?
Natasha Denona, mentioned in 4 of 5 answers, Bobbi Brown in 0
Who does AI recommend more?
Natasha Denona, the only one of the two named
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Top eyeshadow palette brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Natasha Denona was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bobbi Brown did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Anastasia Beverly Hills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ColourPop4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
e.l.f.4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Natasha Denona4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Huda Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eyeshadow palette brands
5 answers
Asked ChatGPT
“Which eyeshadow palette brand should I buy?”
Asked ChatGPT
“What are the best eyeshadow palette brands?”
Asked ChatGPT
“What's the best eyeshadow palette brand for everyday makeup?”
Searched Google, AI Overview
“neutral eyeshadow palette”
Searched Google, AI Overview
“pigmented eyeshadow palette”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Bobbi Brown or Natasha Denona more popular in search?
This chart shows how often people search Google for Bobbi Brown and Natasha Denona by name. Each line represents a brand's share of searches for all eight eyeshadow palette brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bobbi Brown, Natasha Denona. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Huda Beauty | Bobbi Brown | ColourPop | Anastasia Beverly Hills | e.l.f. | Natasha Denona | MAC |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.5% | 26.4% | 9.7% | 6.5% | 7.9% | 5.3% | 4.4% | 0.32% |
| Nov 2025 | 37.4% | 45.7% | 5% | 3.4% | 3.4% | 2.2% | 2.7% | 0.2% |
| Dec 2025 | 54.4% | 19.8% | 7.3% | 6% | 4.9% | 4% | 3.3% | 0.36% |
| Jan 2026 | 38.1% | 31% | 9.4% | 7.7% | 5.1% | 4.2% | 4.2% | 0.31% |
| Feb 2026 | 41.6% | 28% | 8.4% | 6.8% | 5.6% | 4.6% | 4.6% | 0.34% |
| Mar 2026 | 46.9% | 21.1% | 9.4% | 7.7% | 5.2% | 5.2% | 4.2% | 0.38% |
| Apr 2026 | 43.3% | 23.9% | 8.7% | 7.1% | 5.9% | 5.9% | 4.8% | 0.35% |
| May 2026 | 42.8% | 23.6% | 8.6% | 7.1% | 5.8% | 7.1% | 4.7% | 0.35% |
| Jun 2026 | 46.3% | 20.9% | 9.3% | 7.6% | 5.1% | 6.3% | 4.2% | 0.38% |
| Jul 2026 | 47.8% | 21.4% | 7.8% | 7.8% | 5.3% | 5.3% | 4.3% | 0.32% |
| Aug 2026 | 46.2% | 25.3% | 7.6% | 6.2% | 5.1% | 5.1% | 4.2% | 0.37% |
| Sep 2026 | 48% | 21.5% | 7.9% | 6.4% | 5.3% | 5.3% | 5.3% | 0.39% |
How has the Bobbi Brown and Natasha Denona comparison changed over the last 12 months?
3 findings
- Bobbi Brown was ahead of Natasha Denona in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eyeshadow palette brands worldwide moved from 9.7% to 7.9%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Natasha Denona’s share of searches among eyeshadow palette brands worldwide moved from 4.4% to 5.3%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for eyeshadow palette brands worldwide in September 2026?
2 changes
In September 2026, Natasha Denona gained share of searches among eyeshadow palette brands worldwide, from 4.2% to 5.3%.
Estimated monthly branded searches for Bobbi Brown worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bobbi Brown’s and Natasha Denona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bobbi Brown
1 branded search term
- bobbi brown
Natasha Denona
1 branded search term
- natasha denona
Other head-to-heads among eyeshadow palette brands
- Charlotte Tilbury vs Huda Beauty: compare popularity
- Charlotte Tilbury vs Bobbi Brown: compare popularity
- Charlotte Tilbury vs ColourPop: compare popularity
- Charlotte Tilbury vs Anastasia Beverly Hills: compare popularity
- Huda Beauty vs Bobbi Brown: compare popularity
- Huda Beauty vs ColourPop: compare popularity
Put your own brand in this comparison
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