Brandwave

Anastasia Beverly Hills vs Natasha Denona:Which is more popular?

In September 2026, Anastasia Beverly Hills and Natasha Denona were level in searches among eyeshadow palette brands worldwide, with an estimated 165K branded searches each, at 5.3% of the total each. When we asked ChatGPT and Google AI Overviews about eyeshadow palette brands, Anastasia Beverly Hills appeared in all five answers and Natasha Denona in four. Anastasia Beverly Hills and Natasha Denona were each mentioned first in two of the four answers.

Among eyeshadow palette brands worldwide in September 2026

Who do people search for more?

Anastasia Beverly Hills and Natasha Denona are searched for about as often as each other.

Anastasia Beverly Hills 165K searchesNatasha Denona 165K searches

Who does AI mention more?

Anastasia Beverly Hills, mentioned in every answer we collected

Anastasia Beverly Hills in 5 of 5Natasha Denona in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Anastasia Beverly Hills first in 2Natasha Denona first in 2

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Top eyeshadow palette brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills appeared in all five answers. Natasha Denona was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Anastasia Beverly Hills and Natasha Denona were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Natasha Denona2nd
  3. ColourPop3rd
  4. e.l.f.4th
  5. Huda Beauty5th
  6. MAC6th
  7. Charlotte Tilbury–
  8. Bobbi Brown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anastasia Beverly Hills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ColourPop4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f.4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natasha Denona4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huda Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eyeshadow palette brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Anastasia Beverly Hills or Natasha Denona more popular in search?

This chart shows how often people search Google for Anastasia Beverly Hills and Natasha Denona by name. Each line represents a brand's share of searches for all eight eyeshadow palette brands we track, month by month, from English-language searches worldwide.

Anastasia Beverly Hills and Natasha Denona among eyeshadow palette brands worldwide, by month

Share of searches by month for Anastasia Beverly Hills, Natasha Denona. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyHuda BeautyBobbi BrownColourPopAnastasia Beverly Hillse.l.f.Natasha DenonaMAC
Oct 202539.5%26.4%9.7%6.5%7.9%5.3%4.4%0.32%
Nov 202537.4%45.7%5%3.4%3.4%2.2%2.7%0.2%
Dec 202554.4%19.8%7.3%6%4.9%4%3.3%0.36%
Jan 202638.1%31%9.4%7.7%5.1%4.2%4.2%0.31%
Feb 202641.6%28%8.4%6.8%5.6%4.6%4.6%0.34%
Mar 202646.9%21.1%9.4%7.7%5.2%5.2%4.2%0.38%
Apr 202643.3%23.9%8.7%7.1%5.9%5.9%4.8%0.35%
May 202642.8%23.6%8.6%7.1%5.8%7.1%4.7%0.35%
Jun 202646.3%20.9%9.3%7.6%5.1%6.3%4.2%0.38%
Jul 202647.8%21.4%7.8%7.8%5.3%5.3%4.3%0.32%
Aug 202646.2%25.3%7.6%6.2%5.1%5.1%4.2%0.37%
Sep 202648%21.5%7.9%6.4%5.3%5.3%5.3%0.39%

How has the Anastasia Beverly Hills and Natasha Denona comparison changed over the last 12 months?

3 findings

How did search popularity change for eyeshadow palette brands worldwide in September 2026?

2 changes

  1. In September 2026, Natasha Denona gained share of searches among eyeshadow palette brands worldwide, from 4.2% to 5.3%.

  2. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Natasha Denona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anastasia Beverly Hills

1 branded search term

  • anastasia beverly hills

Natasha Denona

1 branded search term

  • natasha denona

How the Brand Demand Index is measured

Other head-to-heads among eyeshadow palette brands

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