Brandwave

Anastasia Beverly Hills vs ColourPop:Which is more popular?

In September 2026, ColourPop had more branded searches than Anastasia Beverly Hills among eyeshadow palette brands worldwide. ColourPop had about 201,000 branded searches, while Anastasia Beverly Hills had 165,000. ColourPop made up 7% of all eyeshadow palette brand searches we track, and Anastasia Beverly Hills accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about eyeshadow palette brands, Anastasia Beverly Hills appeared in all five answers and ColourPop in four. Anastasia Beverly Hills was mentioned before ColourPop in every answer.

Among eyeshadow palette brands worldwide in September 2026

Who do people search for more?

ColourPop, about 22% more searches than Anastasia Beverly Hills

ColourPop 201K searchesAnastasia Beverly Hills 165K searches

Who does AI mention more?

Anastasia Beverly Hills, mentioned in every answer we collected

Anastasia Beverly Hills in 5 of 5ColourPop in 4 of 5

Who does AI recommend more?

Anastasia Beverly Hills, named ahead of ColourPop in every answer

Anastasia Beverly Hills first in 4ColourPop never first

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Top eyeshadow palette brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Anastasia Beverly Hills appeared in all five answers. ColourPop was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Anastasia Beverly Hills was listed before ColourPop in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Anastasia Beverly Hills1st
  2. Natasha Denona2nd
  3. ColourPop3rd
  4. e.l.f.4th
  5. Huda Beauty5th
  6. MAC6th
  7. Charlotte Tilbury–
  8. Bobbi Brown–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Anastasia Beverly Hills5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ColourPop4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • e.l.f.4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natasha Denona4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Huda Beauty1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobbi Brown0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eyeshadow palette brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Anastasia Beverly Hills or ColourPop more popular in search?

This chart shows how often people search Google for Anastasia Beverly Hills and ColourPop by name. Each line represents a brand's share of searches for all eight eyeshadow palette brands we track, month by month, from English-language searches worldwide.

Anastasia Beverly Hills and ColourPop among eyeshadow palette brands worldwide, by month

Share of searches by month for ColourPop, Anastasia Beverly Hills. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyHuda BeautyColourPopAnastasia Beverly Hillse.l.f.Natasha DenonaMACBobbi Brown
Oct 202543.8%29.2%7.2%8.8%5.9%4.8%0.35%0.08%
Nov 202539.4%48.1%3.5%3.5%2.4%2.9%0.21%0.04%
Dec 202558.6%21.4%6.4%5.3%4.3%3.5%0.39%0.09%
Jan 202642.1%34.2%8.4%5.6%4.6%4.6%0.34%0.08%
Feb 202645.3%30.6%7.5%6.1%5%5%0.37%0.09%
Mar 202651.8%23.2%8.5%5.7%5.7%4.7%0.42%0.08%
Apr 202647.5%26.2%7.8%6.4%6.4%5.3%0.39%0.07%
May 202646.8%25.8%7.7%6.3%7.7%5.2%0.38%0.07%
Jun 202651%23%8.4%5.6%6.9%4.6%0.41%0.08%
Jul 202651.8%23.2%8.5%5.7%5.7%4.7%0.34%0.07%
Aug 202650%27.4%6.7%5.5%5.5%4.5%0.4%0.06%
Sep 202652%23.3%7%5.7%5.7%5.7%0.42%0.07%

How has the Anastasia Beverly Hills and ColourPop comparison changed over the last 12 months?

3 findings

How did search popularity change for eyeshadow palette brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  2. Estimated monthly branded searches for ColourPop worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and ColourPop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anastasia Beverly Hills

1 branded search term

  • anastasia beverly hills

ColourPop

1 branded search term

  • colourpop

How the Brand Demand Index is measured

Other head-to-heads among eyeshadow palette brands

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