Brandwave

Makeup by Mario vs NARS:Which is more popular?

In September 2026, NARS had more branded searches than Makeup by Mario among eyeshadow brands worldwide. NARS had about 301,000 branded searches, while Makeup by Mario had 246,000. NARS made up 5.7% of all eyeshadow brand searches we track, and Makeup by Mario accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about eyeshadow brands, Makeup by Mario appeared in two of the five answers and NARS in none.

Among eyeshadow brands worldwide in September 2026

Who do people search for more?

NARS, about 22% more searches than Makeup by Mario

NARS 301K searchesMakeup by Mario 246K searches

Who does AI mention more?

Makeup by Mario, mentioned in 2 of 5 answers, NARS in 0

Makeup by Mario in 2 of 5NARS in 0 of 5

Who does AI recommend more?

Makeup by Mario, the only one of the two named

Makeup by Mario first in 2NARS never named

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Top eyeshadow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makeup by Mario was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NARS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. e.l.f. Cosmetics1st
  2. Urban Decay2nd
  3. Anastasia Beverly Hills3rd
  4. ColourPop4th
  5. Natasha Denona5th
  6. Makeup by Mario6th
  7. Bobbi Brown7th
  8. Pat McGrath Labs8th
  9. MAC9th
  10. +4 more
  11. NARS–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • e.l.f. Cosmetics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ColourPop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anastasia Beverly Hills3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Urban Decay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natasha Denona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pat McGrath Labs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maybelline1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bobbi Brown1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NARS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about eyeshadow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Makeup by Mario or NARS more popular in search?

This chart shows how often people search Google for Makeup by Mario and NARS by name. Each line represents a brand's share of searches for all 15 eyeshadow brands we track, month by month, from English-language searches worldwide.

Makeup by Mario and NARS among eyeshadow brands worldwide, by month

Share of searches by month for NARS, Makeup by Mario. The figures are in the table below the chart.

View monthly share of searches table
MonthTom FordEstée LauderMaybellineCliniqueNARSBobbi BrownMakeup by MarioColourPopAnastasia Beverly Hillse.l.f. CosmeticsNatasha DenonaToo FacedUrban DecayMACPat McGrath Labs
Oct 202518.8%18.8%15.4%12.7%5.7%5.7%3.8%3.8%4.6%3.1%2.5%2.5%2.1%0.34%0.28%
Nov 202514.3%21.4%11.7%14.3%7.9%5.3%5.3%3.5%3.5%2.3%2.9%5.3%1.9%0.32%0.32%
Dec 202520.1%20.1%13.4%13.4%6%4.9%4%4%3.3%2.7%2.2%3.3%1.8%0.3%0.36%
Jan 202620.1%16.5%13.6%13.6%6.1%6.1%4.1%5%3.3%2.7%2.7%3.3%1.8%0.37%0.82%
Feb 202619.4%19.4%16%13.1%5.8%4.8%3.9%3.9%3.2%2.6%2.6%2.6%1.8%0.35%0.53%
Mar 202617.1%20.8%14%14%6.3%5.1%5.1%4.2%2.8%2.8%2.3%2.8%1.9%0.31%0.31%
Apr 202618.6%18.6%15.3%15.3%5.6%4.6%4.6%3.7%3.1%3.1%2.5%2.5%2%0.34%0.27%
May 202618.1%18.1%14.9%14.9%6.7%4.5%4.5%3.6%3%3.6%2.4%3%2%0.33%0.27%
Jun 202617.2%17.2%17.2%14.1%6.3%5.2%4.2%4.2%2.8%3.5%2.3%2.8%2.3%0.31%0.25%
Jul 202619.9%16.3%16.3%13.4%6%4.9%4%4.9%3.3%3.3%2.7%2.7%1.8%0.36%0.24%
Aug 202619.8%16.3%16.3%13.3%6%4.9%4.9%4%3.3%3.3%2.7%2.7%2.2%0.44%0.24%
Sep 202623.1%15.6%15.6%12.7%5.7%4.7%4.7%3.8%3.1%3.1%3.1%2.6%1.7%0.42%0.23%

How has the Makeup by Mario and NARS comparison changed over the last 12 months?

3 findings
  • NARS was ahead of Makeup by Mario in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makeup by Mario’s share of searches among eyeshadow brands worldwide moved from 3.8% to 4.7%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, NARS’s share of searches among eyeshadow brands worldwide held steady at 5.7%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for eyeshadow brands worldwide in September 2026?

1 change

  1. NARS’s share of searches among eyeshadow brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.7% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Makeup by Mario’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makeup by Mario

1 branded search term

  • makeup by mario

NARS

1 branded search term

  • nars

How the Brand Demand Index is measured

Other head-to-heads among eyeshadow brands

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