Brandwave

Sole Fitness vs Technogym:Which is more popular?

In September 2026, Technogym had more branded searches than Sole Fitness among exercise bike brands worldwide. Technogym had about 261,000 branded searches, while Sole Fitness had 18,400. Technogym made up 20.8% of all exercise bike brand searches we track, and Sole Fitness accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about exercise bike brands, Sole Fitness appeared in two of the five answers and Technogym in none.

Among exercise bike brands worldwide in September 2026

Who do people search for more?

Technogym, about 14 searches for every 1 for Sole Fitness

Technogym 261K searchesSole Fitness 18.4K searches

Who does AI mention more?

Sole Fitness, mentioned in 2 of 5 answers, Technogym in 0

Sole Fitness in 2 of 5Technogym in 0 of 5

Who does AI recommend more?

Sole Fitness, the only one of the two named

Sole Fitness first in 2Technogym never named

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Top exercise bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sole Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Technogym did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peloton1st
  2. Schwinn2nd
  3. NordicTrack3rd
  4. Sole Fitness4th
  5. YOSUDA5th
  6. Technogym–
  7. Echelon–
  8. Wahoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YOSUDA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Echelon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about exercise bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Sole Fitness or Technogym more popular in search?

This chart shows how often people search Google for Sole Fitness and Technogym by name. Each line represents a brand's share of searches for all eight exercise bike brands we track, month by month, from English-language searches worldwide.

Sole Fitness and Technogym among exercise bike brands worldwide, by month

Share of searches by month for Technogym, Sole Fitness. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonTechnogymNordicTrackSole FitnessEchelonSchwinnWahooYOSUDA
Oct 202569.4%15.4%11.8%1.3%1.1%0.53%0.48%0.09%
Nov 202563.3%14.4%18.3%1.8%1.1%0.61%0.45%0.1%
Dec 202563.6%11.9%20.3%1.8%1.1%0.71%0.36%0.16%
Jan 202661%13.8%20.5%2%1.3%0.85%0.34%0.15%
Feb 202662.6%14.3%19%1.8%1.1%0.73%0.44%0.13%
Mar 202661%17.2%17.5%1.5%1.2%0.94%0.65%0.13%
Apr 202663.8%18%14.1%1.3%0.99%0.76%0.84%0.13%
May 202666.2%15.5%13.8%1.6%1%0.88%0.87%0.14%
Jun 202662.8%17.2%15.7%1.5%1.1%0.84%0.79%0.15%
Jul 202661.4%16.8%17.2%1.7%0.94%1%0.77%0.15%
Aug 202661.9%17%16.4%1.8%1.1%0.86%0.78%0.15%
Sep 202662.8%20.8%12.3%1.5%1.1%0.76%0.65%0.15%

How has the Sole Fitness and Technogym comparison changed over the last 12 months?

3 findings
  • Technogym was ahead of Sole Fitness in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sole Fitness’ share of searches among exercise bike brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 21.7K to 18.4K.
  • Across the 12 months ending September 2026, Technogym’s share of searches among exercise bike brands worldwide moved from 15.4% to 20.8%, and its estimated monthly branded searches held steady at 261K.

How did search popularity change for exercise bike brands worldwide in September 2026?

2 changes

  1. In September 2026, Technogym gained share of searches among exercise bike brands worldwide, from 17% to 20.8%.

  2. Estimated monthly branded searches for Sole Fitness worldwide fell 15.2% over 12 measured months, from 21.7K to 18.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sole Fitness’ and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sole Fitness

2 branded search terms

  • sole fitness
  • sole treadmill

Technogym

2 branded search terms

  • technogym
  • technogym treadmill

How the Brand Demand Index is measured

Other head-to-heads among exercise bike brands

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