Brandwave

Now Foods vs Young Living:Which is more popular?

In September 2026, Young Living had more branded searches than Now Foods among essential oil brands worldwide. Young Living had about 301,000 branded searches, while Now Foods had 60,500. Young Living made up 22% of all essential oil brand searches we track, and Now Foods accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about essential oil brands, Now Foods appeared in three of the five answers and Young Living in one. Now Foods was mentioned before Young Living in three out of four answers that named either.

Among essential oil brands worldwide in September 2026

Who do people search for more?

Young Living, about 5 searches for every 1 for Now Foods

Young Living 301K searchesNow Foods 60.5K searches

Who does AI mention more?

Now Foods, mentioned in 3 of 5 answers, Young Living in 1

Now Foods in 3 of 5Young Living in 1 of 5

Who does AI recommend more?

Now Foods, named ahead of Young Living in 3 of 4 answers

Now Foods first in 3Young Living first in 1

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Top essential oil brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Now Foods was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Young Living was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Now Foods was listed before Young Living in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plant Therapy1st
  2. Aura Cacia2nd
  3. Rocky Mountain Oils3rd
  4. Edens Garden4th
  5. Mountain Rose Herbs5th
  6. Now Foods6th
  7. doTERRA7th
  8. Young Living8th
  9. Tisserand–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plant Therapy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aura Cacia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Edens Garden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Now Foods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mountain Rose Herbs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rocky Mountain Oils3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • doTERRA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Young Living1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about essential oil brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Now Foods or Young Living more popular in search?

This chart shows how often people search Google for Now Foods and Young Living by name. Each line represents a brand's share of searches for all nine essential oil brands we track, month by month, from English-language searches worldwide.

Now Foods and Young Living among essential oil brands worldwide, by month

Share of searches by month for Young Living, Now Foods. The figures are in the table below the chart.

View monthly share of searches table
MonthdoTERRAYoung LivingEdens GardenNow FoodsMountain Rose HerbsPlant TherapyTisserandAura CaciaRocky Mountain Oils
Oct 202555.5%20.4%13.7%4.1%3.4%1.5%0.82%0.24%0.37%
Nov 202545.2%20.4%24.9%3.3%3.3%1.5%0.67%0.24%0.45%
Dec 202548.4%21.6%17.7%4.3%4.3%1.9%0.87%0.32%0.48%
Jan 202647.4%25.9%14.2%5.2%4.3%1.6%0.85%0.31%0.38%
Feb 202645.2%20.2%24.7%4.1%3.3%1.2%0.66%0.24%0.3%
Mar 202644.8%20%24.5%4.9%3.3%1.2%0.8%0.24%0.29%
Apr 202637.6%20.6%30.8%5.1%3.4%1.2%0.83%0.25%0.25%
May 202642%18.8%28.1%4.6%3.8%1.4%0.92%0.27%0.22%
Jun 202648.7%21.8%17.8%5.4%3.6%1.6%0.72%0.26%0.21%
Jul 202650.2%22.4%15%5.5%3.7%1.7%0.9%0.33%0.27%
Aug 202648.5%21.7%17.7%5.3%3.6%2%0.71%0.32%0.21%
Sep 202649.1%22%17.9%4.4%3.6%1.6%0.88%0.26%0.21%

How has the Now Foods and Young Living comparison changed over the last 12 months?

3 findings
  • Young Living was ahead of Now Foods in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Now Foods’ share of searches among essential oil brands worldwide moved from 4.1% to 4.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
  • Across the 12 months ending September 2026, Young Living’s share of searches among essential oil brands worldwide moved from 20.4% to 22%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for essential oil brands worldwide in September 2026?

2 changes

  1. In September 2026, Now Foods lost share of searches among essential oil brands worldwide, from 5.3% to 4.4%.

  2. Estimated monthly branded searches for Young Living worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Now Foods’ and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Now Foods

1 branded search term

  • now foods

Young Living

1 branded search term

  • young living

How the Brand Demand Index is measured

Other head-to-heads among essential oil brands

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