doTERRA vs Young Living:Which is searched more?
In September 2026, doTERRA had more branded searches than Young Living among essential oil brands worldwide. doTERRA had about 673,000 branded searches, while Young Living had 301,000. doTERRA made up 49.1% of all essential oil brand searches we track, and Young Living accounted for 22%. These are worldwide searches for English-language branded terms.
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Is doTERRA or Young Living more popular in search?
Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for doTERRA, Young Living. The figures are in the table below the chart.
View monthly share of searches table
| Month | doTERRA | Young Living | Edens Garden | Now Foods | Mountain Rose Herbs | Plant Therapy | Tisserand | Aura Cacia | Rocky Mountain Oils |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 20.4% | 13.7% | 4.1% | 3.4% | 1.5% | 0.82% | 0.24% | 0.37% |
| Nov 2025 | 45.2% | 20.4% | 24.9% | 3.3% | 3.3% | 1.5% | 0.67% | 0.24% | 0.45% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 4.3% | 4.3% | 1.9% | 0.87% | 0.32% | 0.48% |
| Jan 2026 | 47.4% | 25.9% | 14.2% | 5.2% | 4.3% | 1.6% | 0.85% | 0.31% | 0.38% |
| Feb 2026 | 45.2% | 20.2% | 24.7% | 4.1% | 3.3% | 1.2% | 0.66% | 0.24% | 0.3% |
| Mar 2026 | 44.8% | 20% | 24.5% | 4.9% | 3.3% | 1.2% | 0.8% | 0.24% | 0.29% |
| Apr 2026 | 37.6% | 20.6% | 30.8% | 5.1% | 3.4% | 1.2% | 0.83% | 0.25% | 0.25% |
| May 2026 | 42% | 18.8% | 28.1% | 4.6% | 3.8% | 1.4% | 0.92% | 0.27% | 0.22% |
| Jun 2026 | 48.7% | 21.8% | 17.8% | 5.4% | 3.6% | 1.6% | 0.72% | 0.26% | 0.21% |
| Jul 2026 | 50.2% | 22.4% | 15% | 5.5% | 3.7% | 1.7% | 0.9% | 0.33% | 0.27% |
| Aug 2026 | 48.5% | 21.7% | 17.7% | 5.3% | 3.6% | 2% | 0.71% | 0.32% | 0.21% |
| Sep 2026 | 49.1% | 22% | 17.9% | 4.4% | 3.6% | 1.6% | 0.88% | 0.26% | 0.21% |
How has the doTERRA and Young Living comparison changed over the last 12 months?
3 findings
- doTERRA was ahead of Young Living in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands worldwide moved from 55.5% to 49.1%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 12 months ending September 2026, Young Living’s share of searches among essential oil brands worldwide moved from 20.4% to 22%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for essential oil brands worldwide in September 2026?
2 changes
In September 2026, doTERRA gained share of searches among essential oil brands worldwide, from 48.5% to 49.1%.
Estimated monthly branded searches for Young Living worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using doTERRA’s and Young Living’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
doTERRA
1 branded search term
- doterra
Young Living
1 branded search term
- young living
Other head-to-heads among essential oil brands
doTERRA vs Edens Garden: compare search popularity
doTERRA vs Now Foods: compare search popularity
doTERRA vs Mountain Rose Herbs: compare search popularity- Young Living vs Edens Garden: compare search popularity
- Young Living vs Now Foods: compare search popularity
- Young Living vs Mountain Rose Herbs: compare search popularity
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