doTERRA vs Mountain Rose Herbs:Which is searched more?
In September 2026, doTERRA had more branded searches than Mountain Rose Herbs among essential oil brands worldwide. doTERRA had about 673,000 branded searches, while Mountain Rose Herbs had 49,500. doTERRA made up 49.1% of all essential oil brand searches we track, and Mountain Rose Herbs accounted for 3.6%. These are worldwide searches for English-language branded terms.
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Is doTERRA or Mountain Rose Herbs more popular in search?
Compare the essential oil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for doTERRA, Mountain Rose Herbs. The figures are in the table below the chart.
View monthly share of searches table
| Month | doTERRA | Young Living | Edens Garden | Now Foods | Mountain Rose Herbs | Plant Therapy | Tisserand | Aura Cacia | Rocky Mountain Oils |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 20.4% | 13.7% | 4.1% | 3.4% | 1.5% | 0.82% | 0.24% | 0.37% |
| Nov 2025 | 45.2% | 20.4% | 24.9% | 3.3% | 3.3% | 1.5% | 0.67% | 0.24% | 0.45% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 4.3% | 4.3% | 1.9% | 0.87% | 0.32% | 0.48% |
| Jan 2026 | 47.4% | 25.9% | 14.2% | 5.2% | 4.3% | 1.6% | 0.85% | 0.31% | 0.38% |
| Feb 2026 | 45.2% | 20.2% | 24.7% | 4.1% | 3.3% | 1.2% | 0.66% | 0.24% | 0.3% |
| Mar 2026 | 44.8% | 20% | 24.5% | 4.9% | 3.3% | 1.2% | 0.8% | 0.24% | 0.29% |
| Apr 2026 | 37.6% | 20.6% | 30.8% | 5.1% | 3.4% | 1.2% | 0.83% | 0.25% | 0.25% |
| May 2026 | 42% | 18.8% | 28.1% | 4.6% | 3.8% | 1.4% | 0.92% | 0.27% | 0.22% |
| Jun 2026 | 48.7% | 21.8% | 17.8% | 5.4% | 3.6% | 1.6% | 0.72% | 0.26% | 0.21% |
| Jul 2026 | 50.2% | 22.4% | 15% | 5.5% | 3.7% | 1.7% | 0.9% | 0.33% | 0.27% |
| Aug 2026 | 48.5% | 21.7% | 17.7% | 5.3% | 3.6% | 2% | 0.71% | 0.32% | 0.21% |
| Sep 2026 | 49.1% | 22% | 17.9% | 4.4% | 3.6% | 1.6% | 0.88% | 0.26% | 0.21% |
How has the doTERRA and Mountain Rose Herbs comparison changed over the last 12 months?
3 findings
- doTERRA was ahead of Mountain Rose Herbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands worldwide moved from 55.5% to 49.1%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 12 months ending September 2026, Mountain Rose Herbs’ share of searches among essential oil brands worldwide moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for essential oil brands worldwide in September 2026?
2 changes
In September 2026, doTERRA gained share of searches among essential oil brands worldwide, from 48.5% to 49.1%.
Estimated monthly branded searches for Mountain Rose Herbs worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using doTERRA’s and Mountain Rose Herbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
doTERRA
1 branded search term
- doterra
Mountain Rose Herbs
1 branded search term
- mountain rose herbs
Other head-to-heads among essential oil brands
doTERRA vs Young Living: compare search popularity
doTERRA vs Edens Garden: compare search popularity
doTERRA vs Now Foods: compare search popularity- Young Living vs Edens Garden: compare search popularity
- Young Living vs Now Foods: compare search popularity
- Young Living vs Mountain Rose Herbs: compare search popularity
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