doTERRA vs Now Foods:Which is more popular?
In September 2026, doTERRA had more branded searches than Now Foods among essential oil brands worldwide. doTERRA had about 673,000 branded searches, while Now Foods had 60,500. doTERRA made up 49.1% of all essential oil brand searches we track, and Now Foods accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about essential oil brands, Now Foods appeared in three of the five answers and doTERRA in two. Now Foods was mentioned before doTERRA in three out of four answers that named either.
Who do people search for more?
doTERRA, about 11 searches for every 1 for Now Foods
Who does AI mention more?
Now Foods, mentioned in 3 of 5 answers, doTERRA in 2
Who does AI recommend more?
Now Foods, named ahead of doTERRA in 3 of 4 answers
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Top essential oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Now Foods was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. doTERRA was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Now Foods was listed before doTERRA in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Plant Therapy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Aura Cacia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Edens Garden3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Now Foods3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mountain Rose Herbs3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rocky Mountain Oils3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- doTERRA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Young Living1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tisserand0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about essential oil brands
5 answers
Asked ChatGPT
“Which essential oil brand should I buy?”
Asked ChatGPT
“What are the best essential oil brands?”
Asked ChatGPT
“What's the best essential oil brand for everyday wellness?”
Searched Google, AI Overview
“essential oil brands”
Searched Google, AI Overview
“pure essential oils”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is doTERRA or Now Foods more popular in search?
This chart shows how often people search Google for doTERRA and Now Foods by name. Each line represents a brand's share of searches for all nine essential oil brands we track, month by month, from English-language searches worldwide.
Share of searches by month for doTERRA, Now Foods. The figures are in the table below the chart.
View monthly share of searches table
| Month | doTERRA | Young Living | Edens Garden | Now Foods | Mountain Rose Herbs | Plant Therapy | Tisserand | Aura Cacia | Rocky Mountain Oils |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 20.4% | 13.7% | 4.1% | 3.4% | 1.5% | 0.82% | 0.24% | 0.37% |
| Nov 2025 | 45.2% | 20.4% | 24.9% | 3.3% | 3.3% | 1.5% | 0.67% | 0.24% | 0.45% |
| Dec 2025 | 48.4% | 21.6% | 17.7% | 4.3% | 4.3% | 1.9% | 0.87% | 0.32% | 0.48% |
| Jan 2026 | 47.4% | 25.9% | 14.2% | 5.2% | 4.3% | 1.6% | 0.85% | 0.31% | 0.38% |
| Feb 2026 | 45.2% | 20.2% | 24.7% | 4.1% | 3.3% | 1.2% | 0.66% | 0.24% | 0.3% |
| Mar 2026 | 44.8% | 20% | 24.5% | 4.9% | 3.3% | 1.2% | 0.8% | 0.24% | 0.29% |
| Apr 2026 | 37.6% | 20.6% | 30.8% | 5.1% | 3.4% | 1.2% | 0.83% | 0.25% | 0.25% |
| May 2026 | 42% | 18.8% | 28.1% | 4.6% | 3.8% | 1.4% | 0.92% | 0.27% | 0.22% |
| Jun 2026 | 48.7% | 21.8% | 17.8% | 5.4% | 3.6% | 1.6% | 0.72% | 0.26% | 0.21% |
| Jul 2026 | 50.2% | 22.4% | 15% | 5.5% | 3.7% | 1.7% | 0.9% | 0.33% | 0.27% |
| Aug 2026 | 48.5% | 21.7% | 17.7% | 5.3% | 3.6% | 2% | 0.71% | 0.32% | 0.21% |
| Sep 2026 | 49.1% | 22% | 17.9% | 4.4% | 3.6% | 1.6% | 0.88% | 0.26% | 0.21% |
How has the doTERRA and Now Foods comparison changed over the last 12 months?
3 findings
- doTERRA was ahead of Now Foods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, doTERRA’s share of searches among essential oil brands worldwide moved from 55.5% to 49.1%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 12 months ending September 2026, Now Foods’ share of searches among essential oil brands worldwide moved from 4.1% to 4.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for essential oil brands worldwide in September 2026?
2 changes
In September 2026, doTERRA gained share of searches among essential oil brands worldwide, from 48.5% to 49.1%.
In September 2026, Now Foods lost share of searches among essential oil brands worldwide, from 5.3% to 4.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using doTERRA’s and Now Foods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among essential oil brands
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