Brandwave

Calm vs Wellhub:Which is more popular?

In September 2026, Wellhub had more branded searches than Calm among employee wellbeing platforms worldwide. Wellhub had about 981,000 branded searches, while Calm had 74,000. Wellhub made up 83.1% of all employee wellbeing platform searches we track, and Calm accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about employee wellbeing platforms, Wellhub appeared in four of the five answers and Calm in two. Wellhub was mentioned before Calm in four out of five answers.

Among employee wellbeing platforms worldwide in September 2026

Who do people search for more?

Wellhub, about 13 searches for every 1 for Calm

Wellhub 981K searchesCalm 74K searches

Who does AI mention more?

Wellhub, mentioned in 4 of 5 answers, Calm in 2

Wellhub in 4 of 5Calm in 2 of 5

Who does AI recommend more?

Wellhub, named ahead of Calm in 4 of 5 answers

Wellhub first in 4Calm first in 1

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Top employee wellbeing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wellhub was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Calm was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Wellhub was listed before Calm in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellable1st
  2. Headspace2nd
  3. Wellhub3rd
  4. Lyra Health4th
  5. Unmind5th
  6. Calm6th
  7. Personify Health6th
  8. YuMuuv8th
  9. Virgin Pulse9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellhub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Headspace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lyra Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Unmind3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calm2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Personify Health2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YuMuuv2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Virgin Pulse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about employee wellbeing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Calm or Wellhub more popular in search?

This chart shows how often people search Google for Calm and Wellhub by name. Each line represents a brand's share of searches for all nine employee wellbeing platforms we track, month by month, from English-language searches worldwide.

Calm and Wellhub among employee wellbeing platforms worldwide, by month

Share of searches by month for Wellhub, Calm. The figures are in the table below the chart.

View monthly share of searches table
MonthWellhubCalmPersonify HealthLyra HealthHeadspaceVirgin PulseWellableUnmindYuMuuv
Oct 202581.7%3.6%6.6%3%2.4%1.3%0.73%0.39%0.17%
Nov 202580.6%4.4%6.5%3.6%2.4%1.3%0.71%0.39%0.14%
Dec 202580.9%4.8%5.9%3.2%2.6%1.4%0.64%0.35%0.1%
Jan 202684.9%3.4%5%2.8%1.5%1.5%0.55%0.3%0.09%
Feb 202683.4%3.3%4.9%3.3%2.2%1.5%0.81%0.44%0.1%
Mar 202684.5%3%4.5%3.7%2%1.1%0.6%0.4%0.15%
Apr 202680.9%3.2%7.2%3.9%2.2%1.2%0.79%0.43%0.23%
May 202684.2%2.7%4.8%4%2.2%0.79%0.79%0.43%0.19%
Jun 202683.1%3.6%5.4%3.6%2%0.89%0.72%0.48%0.18%
Jul 202685.3%2.7%4.9%3.3%1.8%0.81%0.66%0.36%0.13%
Aug 202685.5%2.7%6%2.7%1.5%0.66%0.54%0.29%0.11%
Sep 202683.1%6.3%5.1%2.3%1.5%0.56%0.56%0.31%0.2%

How has the Calm and Wellhub comparison changed over the last 12 months?

3 findings
  • Wellhub was ahead of Calm in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Calm’s share of searches among employee wellbeing platforms worldwide moved from 3.6% to 6.3%, and its estimated monthly branded searches moved from 40.5K to 74K.
  • Across the 12 months ending September 2026, Wellhub’s share of searches among employee wellbeing platforms worldwide moved from 81.7% to 83.1%, and its estimated monthly branded searches moved from 910K to 981K.

How did search popularity change for employee wellbeing platforms worldwide in September 2026?

2 changes
  1. In September 2026, Calm overtook Personify Health to rank 2nd among employee wellbeing platforms worldwide, with 6.3% of the searches.

  2. In September 2026, Wellhub lost share of searches among employee wellbeing platforms worldwide, from 85.5% to 83.1%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Calm’s and Wellhub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Calm

1 branded search term

  • calm app

Wellhub

6 branded search terms

  • gympass
  • wellhub
  • wellhub app
  • wellhub gympass
  • wellhub wellness
  • wellness wellhub

How the Brand Demand Index is measured

Other head-to-heads among employee wellbeing platforms

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