Brandwave

Calm vs Personify Health:Which is more popular?

In September 2026, Calm had more branded searches than Personify Health among employee wellbeing platforms worldwide. Calm had about 74,000 branded searches, while Personify Health had 60,500. Calm made up 6.3% of all employee wellbeing platform searches we track, and Personify Health accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about employee wellbeing platforms, Calm and Personify Health each appeared in two of the five answers. Personify Health was mentioned before Calm in two out of three answers that named either.

Among employee wellbeing platforms worldwide in September 2026

Who do people search for more?

Calm, about 22% more searches than Personify Health

Calm 74K searchesPersonify Health 60.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Calm in 2 of 5Personify Health in 2 of 5

Who does AI recommend more?

Personify Health, named ahead of Calm in 2 of 3 answers

Personify Health first in 2Calm first in 1

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Top employee wellbeing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Calm was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Personify Health was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Personify Health was listed before Calm in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wellable1st
  2. Headspace2nd
  3. Wellhub3rd
  4. Lyra Health4th
  5. Unmind5th
  6. Calm6th
  7. Personify Health6th
  8. YuMuuv8th
  9. Virgin Pulse9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wellable5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wellhub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Headspace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lyra Health3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Unmind3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Calm2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Personify Health2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YuMuuv2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Virgin Pulse1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about employee wellbeing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Calm or Personify Health more popular in search?

This chart shows how often people search Google for Calm and Personify Health by name. Each line represents a brand's share of searches for all nine employee wellbeing platforms we track, month by month, from English-language searches worldwide.

Calm and Personify Health among employee wellbeing platforms worldwide, by month

Share of searches by month for Calm, Personify Health. The figures are in the table below the chart.

View monthly share of searches table
MonthWellhubCalmPersonify HealthLyra HealthHeadspaceVirgin PulseWellableUnmindYuMuuv
Oct 202581.7%3.6%6.6%3%2.4%1.3%0.73%0.39%0.17%
Nov 202580.6%4.4%6.5%3.6%2.4%1.3%0.71%0.39%0.14%
Dec 202580.9%4.8%5.9%3.2%2.6%1.4%0.64%0.35%0.1%
Jan 202684.9%3.4%5%2.8%1.5%1.5%0.55%0.3%0.09%
Feb 202683.4%3.3%4.9%3.3%2.2%1.5%0.81%0.44%0.1%
Mar 202684.5%3%4.5%3.7%2%1.1%0.6%0.4%0.15%
Apr 202680.9%3.2%7.2%3.9%2.2%1.2%0.79%0.43%0.23%
May 202684.2%2.7%4.8%4%2.2%0.79%0.79%0.43%0.19%
Jun 202683.1%3.6%5.4%3.6%2%0.89%0.72%0.48%0.18%
Jul 202685.3%2.7%4.9%3.3%1.8%0.81%0.66%0.36%0.13%
Aug 202685.5%2.7%6%2.7%1.5%0.66%0.54%0.29%0.11%
Sep 202683.1%6.3%5.1%2.3%1.5%0.56%0.56%0.31%0.2%

How has the Calm and Personify Health comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Calm took it in September 2026.
  • Across the 12 months ending September 2026, Calm’s share of searches among employee wellbeing platforms worldwide moved from 3.6% to 6.3%, and its estimated monthly branded searches moved from 40.5K to 74K.
  • Across the 12 months ending September 2026, Personify Health’s share of searches among employee wellbeing platforms worldwide moved from 6.6% to 5.1%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for employee wellbeing platforms worldwide in September 2026?

2 changes

  1. In September 2026, Calm overtook Personify Health to rank 2nd among employee wellbeing platforms worldwide, with 6.3% of the searches.

  2. In September 2026, Personify Health lost share of searches among employee wellbeing platforms worldwide, from 6% to 5.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Calm’s and Personify Health’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Calm

1 branded search term

  • calm app

Personify Health

1 branded search term

  • personify health

How the Brand Demand Index is measured

Other head-to-heads among employee wellbeing platforms

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