Culture Amp vs Qualtrics:Which is more popular?
In September 2026, Qualtrics had more branded searches than Culture Amp among employee survey platforms worldwide. Qualtrics had about 246,000 branded searches, while Culture Amp had 49,500. Qualtrics made up 35.2% of all employee survey platform searches we track, and Culture Amp accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about employee survey platforms, Culture Amp appeared in all five answers and Qualtrics in four. Culture Amp was mentioned before Qualtrics in every answer.
Who do people search for more?
Qualtrics, about 5 searches for every 1 for Culture Amp
Who does AI mention more?
Culture Amp, mentioned in every answer we collected
Who does AI recommend more?
Culture Amp, named ahead of Qualtrics in every answer
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Top employee survey platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Culture Amp appeared in all five answers. Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Culture Amp was listed before Qualtrics in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Culture Amp1st
- Qualtrics2nd
Lattice3rd
Workleap4th
15Five5th
SurveyMonkey6th
Quantum Workplace7th
Leapsome–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Culture Amp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lattice4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SurveyMonkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Workleap3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 15Five2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Quantum Workplace1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Leapsome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee survey platforms
5 answers
Asked ChatGPT
“Which employee survey platform should I use?”
Asked ChatGPT
“What are the best employee survey platforms?”
Asked ChatGPT
“What's the best employee survey platform for employee feedback?”
Searched Google, AI Overview
“employee survey platforms”
Searched Google, AI Overview
“employee feedback software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Culture Amp or Qualtrics more popular in search?
This chart shows how often people search Google for Culture Amp and Qualtrics by name. Each line represents a brand's share of searches for all eight employee survey platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Qualtrics, Culture Amp. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Culture Amp | Leapsome | Workleap | 15Five | Quantum Workplace | Lattice |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 36.1% | 4.9% | 1.5% | 1.7% | 1.5% | 0.35% | 0.17% |
| Nov 2025 | 58.4% | 31.9% | 5.2% | 1.3% | 1.5% | 1.3% | 0.25% | 0.21% |
| Dec 2025 | 53.2% | 35.5% | 5.8% | 1.7% | 1.5% | 1.8% | 0.35% | 0.23% |
| Jan 2026 | 55.8% | 30.4% | 7.5% | 2.2% | 1.6% | 1.8% | 0.44% | 0.25% |
| Feb 2026 | 52.6% | 35.1% | 7.1% | 1.7% | 1.7% | 1.2% | 0.42% | 0.2% |
| Mar 2026 | 54.9% | 36.7% | 4% | 1.5% | 1.4% | 1% | 0.36% | 0.17% |
| Apr 2026 | 50.5% | 41.2% | 3.7% | 1.4% | 1.5% | 1.1% | 0.4% | 0.19% |
| May 2026 | 54.9% | 36.6% | 4% | 1.5% | 1.4% | 1% | 0.35% | 0.18% |
| Jun 2026 | 57% | 31% | 6.3% | 1.9% | 1.5% | 1.9% | 0.37% | 0.17% |
| Jul 2026 | 56.9% | 30.8% | 6.2% | 2.3% | 1.7% | 1.5% | 0.44% | 0.21% |
| Aug 2026 | 56.8% | 30.9% | 6.2% | 1.9% | 1.3% | 2.3% | 0.37% | 0.2% |
| Sep 2026 | 52.8% | 35.2% | 7.1% | 1.7% | 1.5% | 0.98% | 0.41% | 0.2% |
How has the Culture Amp and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Culture Amp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Culture Amp’s share of searches among employee survey platforms worldwide moved from 4.9% to 7.1%, and its estimated monthly branded searches moved from 49.6K to 49.5K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among employee survey platforms worldwide moved from 36.1% to 35.2%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for employee survey platforms worldwide in September 2026?
2 changes
In September 2026, Qualtrics gained share of searches among employee survey platforms worldwide, from 30.9% to 35.2%.
In September 2026, Culture Amp gained share of searches among employee survey platforms worldwide, from 6.2% to 7.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Culture Amp’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culture Amp
4 branded search terms
- culture amp
- culture amp app
- culture amp software
- cultureamp
Qualtrics
1 branded search term
- qualtrics
Other head-to-heads among employee survey platforms
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