Qualtrics vs SurveyMonkey:Which is more popular by branded search?
In August 2026, SurveyMonkey had more branded searches than Qualtrics among employee survey platforms worldwide. SurveyMonkey was estimated to have 375K branded searches compared to Qualtrics’ 247K, and held a 54.6% Share of Search versus Qualtrics’ 35.9%. These are worldwide searches for English-language branded terms.
Follow Qualtrics vs SurveyMonkey and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Qualtrics or SurveyMonkey?
Compare the platforms used to survey employees. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SurveyMonkey, Qualtrics. The figures are in the table below the chart.
View monthly share of search table
| Month | SurveyMonkey | Qualtrics | Culture Amp | 15Five | Workleap |
|---|---|---|---|---|---|
| Oct 2025 | 55.2% | 36.6% | 4.9% | 1.6% | 1.7% |
| Nov 2025 | 55.5% | 36.8% | 5% | 1.4% | 1.4% |
| Dec 2025 | 54.6% | 36.1% | 5.9% | 1.9% | 1.5% |
| Jan 2026 | 53.8% | 35.6% | 7.1% | 1.9% | 1.5% |
| Feb 2026 | 54.1% | 35.7% | 7.2% | 1.4% | 1.7% |
| Mar 2026 | 56.1% | 37.2% | 4.1% | 1.2% | 1.4% |
| Apr 2026 | 51.7% | 41.8% | 3.8% | 1.3% | 1.5% |
| May 2026 | 56.2% | 37.1% | 4.1% | 1.2% | 1.4% |
| Jun 2026 | 58.5% | 31.6% | 6.4% | 2% | 1.5% |
| Jul 2026 | 55.3% | 35.7% | 5.9% | 1.6% | 1.6% |
| Aug 2026 | 54.6% | 35.9% | 5.9% | 2.3% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Qualtrics and SurveyMonkey comparison changed over the last 12 months?
3 findings
- SurveyMonkey was ahead of Qualtrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee survey platforms worldwide moved from 36.6% to 35.9%, and its estimated monthly branded searches moved from 369K to 247K.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among employee survey platforms worldwide moved from 55.2% to 54.6%, and its estimated monthly branded searches moved from 558K to 375K.
How did search popularity change for employee survey platforms worldwide in August 2026?
2 changes
In August 2026, SurveyMonkey lost estimated Share of Search among employee survey platforms worldwide, from 55.3% to 54.6%.
Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Qualtrics’ and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Qualtrics
4 branded search terms
- qualtrics
- qualtrics customer feedback
- qualtrics voice of customer
- qualtrics.com
SurveyMonkey
10 branded search terms
- survey monkey
- survey monkey cost
- survey monkey pricing
- survey monkey survey
- SurveyMonkey
- surveymonkey audience
- surveymonkey market research
- surveymonkey pricing
- surveymonkey questionnaire
- surveymonkey.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.