Culture Amp vs SurveyMonkey:Which is searched more?
In September 2026, SurveyMonkey had more branded searches than Culture Amp among employee survey platforms worldwide. SurveyMonkey had about 369,000 branded searches, while Culture Amp had 49,500. SurveyMonkey made up 52.8% of all employee survey platform searches we track, and Culture Amp accounted for 7.1%. These are worldwide searches for English-language branded terms.
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Is Culture Amp or SurveyMonkey more popular in search?
Compare the platforms used to survey employees. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for SurveyMonkey, Culture Amp. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Culture Amp | Leapsome | Workleap | 15Five | Quantum Workplace | Lattice |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54% | 36.1% | 4.9% | 1.5% | 1.7% | 1.5% | 0.35% | 0.17% |
| Nov 2025 | 58.4% | 31.9% | 5.2% | 1.3% | 1.5% | 1.3% | 0.25% | 0.21% |
| Dec 2025 | 53.2% | 35.5% | 5.8% | 1.7% | 1.5% | 1.8% | 0.35% | 0.23% |
| Jan 2026 | 55.8% | 30.4% | 7.5% | 2.2% | 1.6% | 1.8% | 0.44% | 0.25% |
| Feb 2026 | 52.6% | 35.1% | 7.1% | 1.7% | 1.7% | 1.2% | 0.42% | 0.2% |
| Mar 2026 | 54.9% | 36.7% | 4% | 1.5% | 1.4% | 1% | 0.36% | 0.17% |
| Apr 2026 | 50.5% | 41.2% | 3.7% | 1.4% | 1.5% | 1.1% | 0.4% | 0.19% |
| May 2026 | 54.9% | 36.6% | 4% | 1.5% | 1.4% | 1% | 0.35% | 0.18% |
| Jun 2026 | 57% | 31% | 6.3% | 1.9% | 1.5% | 1.9% | 0.37% | 0.17% |
| Jul 2026 | 56.9% | 30.8% | 6.2% | 2.3% | 1.7% | 1.5% | 0.44% | 0.21% |
| Aug 2026 | 56.8% | 30.9% | 6.2% | 1.9% | 1.3% | 2.3% | 0.37% | 0.2% |
| Sep 2026 | 52.8% | 35.2% | 7.1% | 1.7% | 1.5% | 0.98% | 0.41% | 0.2% |
How has the Culture Amp and SurveyMonkey comparison changed over the last 12 months?
3 findings
- SurveyMonkey was ahead of Culture Amp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Culture Amp’s share of searches among employee survey platforms worldwide moved from 4.9% to 7.1%, and its estimated monthly branded searches moved from 49.6K to 49.5K.
- Across the 12 months ending September 2026, SurveyMonkey’s share of searches among employee survey platforms worldwide moved from 54% to 52.8%, and its estimated monthly branded searches moved from 551K to 369K.
How did search popularity change for employee survey platforms worldwide in September 2026?
2 changes
In September 2026, Culture Amp gained share of searches among employee survey platforms worldwide, from 6.2% to 7.1%.
In September 2026, SurveyMonkey lost share of searches among employee survey platforms worldwide, from 56.8% to 52.8%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Culture Amp’s and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Culture Amp
4 branded search terms
- culture amp
- culture amp app
- culture amp software
- cultureamp
SurveyMonkey
5 branded search terms
- survey monkey
- survey monkey survey
- SurveyMonkey
- surveymonkey audience
- surveymonkey questionnaire
Other head-to-heads among employee survey platforms
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