Brandwave

Panasonic vs Philips:Which is more popular?

In October 2026, Philips had more branded searches than Panasonic among electric shaver brands worldwide. Philips had about 66,000 branded searches, while Panasonic had 9,900. Philips made up 29.5% of all electric shaver brand searches we track, and Panasonic accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about electric shaver brands, both Panasonic and Philips appeared in all five answers. Panasonic and Philips were each mentioned first in two of the four answers.

Among electric shaver brands worldwide in October 2026

Who do people search for more?

Philips, about 7 searches for every 1 for Panasonic

Philips 66K searchesPanasonic 9.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Panasonic in 5 of 5Philips in 5 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Panasonic first in 2Philips first in 2

Follow Panasonic vs Philips and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top electric shaver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Panasonic and Philips showed up in all five answers. Panasonic and Philips were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Philips2nd
  3. Panasonic3rd
  4. Remington4th
  5. Wahl5th
  6. Skull Shaver–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wahl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skull Shaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about electric shaver brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Panasonic or Philips more popular in search?

This chart shows how often people search Google for Panasonic and Philips by name. Each line represents a brand's share of searches for all six electric shaver brands we track, month by month, from English-language searches worldwide.

Panasonic and Philips among electric shaver brands worldwide, by month

Share of searches by month for Philips, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthSkull ShaverPhilipsBraunWahlRemingtonPanasonic
Nov 202538.7%27.4%18.5%7.4%4.5%3.5%
Dec 202537.7%27.7%18.1%7.2%5.1%4.2%
Jan 202638.7%27.3%15.8%8.8%5.3%4.2%
Feb 202638.7%27.7%15.1%9%5.2%4.2%
Mar 202638.7%28.2%14.4%9%5.5%4.2%
Apr 202639.2%27.7%14.1%9.1%5.6%4.3%
May 202643.2%25.8%12.3%9.8%5%3.9%
Jun 202638.9%28.4%14%9%5.5%4.3%
Jul 202635.8%30.5%16.3%8.3%5.1%3.9%
Aug 202634.6%30.5%15.8%9.6%5.8%3.8%
Sep 202630.9%31.9%17.2%10.5%5.4%4.1%
Oct 202633.1%29.5%17.8%9.4%5.7%4.4%

Panasonic sells other things too, so only its searches that name this product count here, like “panasonic shaver”.

How has branded search for Panasonic and Philips changed worldwide over the last 12 months?

3 findings
  • Philips was ahead of Panasonic in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Panasonic’s share of searches among electric shaver brands worldwide moved from 3.5% to 4.4%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending October 2026, Philips’ share of searches among electric shaver brands worldwide moved from 27.4% to 29.5%, and its estimated monthly branded searches moved from 78K to 66K.

How did search popularity change for electric shaver brands worldwide in October 2026?

2 changes
  1. In October 2026, Skull Shaver overtook Philips to become the leader among electric shaver brands worldwide, with 33.1% of the searches.

  2. In October 2026, Philips lost share of searches among electric shaver brands worldwide, from 31.9% to 29.5%.

How are Panasonic’s and Philips’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Panasonic’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Panasonic

1 branded search term

  • panasonic shaver

Philips

3 branded search terms

  • philips electric shaver
  • philips norelco shaver
  • philips shaver

How the Brand Demand Index is measured

Other head-to-heads among electric shaver brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.