Philips vs Skull Shaver:Which is more popular?
In October 2026, Skull Shaver had more branded searches than Philips among electric shaver brands worldwide. Skull Shaver had about 74,000 branded searches, while Philips had 66,000. Skull Shaver made up 33.1% of all electric shaver brand searches we track, and Philips accounted for 29.5%. When we asked ChatGPT and Google AI Overviews about electric shaver brands, Philips appeared in all five answers and Skull Shaver in none.
Who do people search for more?
Skull Shaver, about 12% more searches than Philips
Who does AI mention more?
Philips, mentioned in every answer we collected
Who does AI recommend more?
Philips, the only one of the two named
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Top electric shaver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Skull Shaver did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Remington2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wahl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Skull Shaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric shaver brands
5 answers
Asked ChatGPT
“Which electric shaver brand should I buy?”
Asked ChatGPT
“What are the best electric shaver brands?”
Asked ChatGPT
“What's the best electric shaver brand for daily shaving?”
Searched Google, AI Overview
“best electric shaver”
Searched Google, AI Overview
“electric shaver for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Philips or Skull Shaver more popular in search?
This chart shows how often people search Google for Philips and Skull Shaver by name. Each line represents a brand's share of searches for all six electric shaver brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Skull Shaver, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skull Shaver | Philips | Braun | Wahl | Remington | Panasonic |
|---|---|---|---|---|---|---|
| Nov 2025 | 38.7% | 27.4% | 18.5% | 7.4% | 4.5% | 3.5% |
| Dec 2025 | 37.7% | 27.7% | 18.1% | 7.2% | 5.1% | 4.2% |
| Jan 2026 | 38.7% | 27.3% | 15.8% | 8.8% | 5.3% | 4.2% |
| Feb 2026 | 38.7% | 27.7% | 15.1% | 9% | 5.2% | 4.2% |
| Mar 2026 | 38.7% | 28.2% | 14.4% | 9% | 5.5% | 4.2% |
| Apr 2026 | 39.2% | 27.7% | 14.1% | 9.1% | 5.6% | 4.3% |
| May 2026 | 43.2% | 25.8% | 12.3% | 9.8% | 5% | 3.9% |
| Jun 2026 | 38.9% | 28.4% | 14% | 9% | 5.5% | 4.3% |
| Jul 2026 | 35.8% | 30.5% | 16.3% | 8.3% | 5.1% | 3.9% |
| Aug 2026 | 34.6% | 30.5% | 15.8% | 9.6% | 5.8% | 3.8% |
| Sep 2026 | 30.9% | 31.9% | 17.2% | 10.5% | 5.4% | 4.1% |
| Oct 2026 | 33.1% | 29.5% | 17.8% | 9.4% | 5.7% | 4.4% |
How has branded search for Philips and Skull Shaver changed worldwide over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Philips took it in September 2026, Skull Shaver took it in October 2026.
- Across the 12 months ending October 2026, Philips’ share of searches among electric shaver brands worldwide moved from 27.4% to 29.5%, and its estimated monthly branded searches moved from 78K to 66K.
- Across the 12 months ending October 2026, Skull Shaver’s share of searches among electric shaver brands worldwide moved from 38.7% to 33.1%, and its estimated monthly branded searches moved from 110K to 74K.
How did search popularity change for electric shaver brands worldwide in October 2026?
2 changes
In October 2026, Skull Shaver overtook Philips to become the leader among electric shaver brands worldwide, with 33.1% of the searches.
In October 2026, Philips lost share of searches among electric shaver brands worldwide, from 31.9% to 29.5%.
How are Philips’ and Skull Shaver’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Philips’ and Skull Shaver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips
3 branded search terms
- philips electric shaver
- philips norelco shaver
- philips shaver
Skull Shaver
2 branded search terms
- skull shaver
- skullshaver
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