Braun vs Philips:Which is more popular?
In October 2026, Philips had more branded searches than Braun among electric shaver brands worldwide. Philips had about 66,000 branded searches, while Braun had 39,700. Philips made up 29.5% of all electric shaver brand searches we track, and Braun accounted for 17.8%. When we asked ChatGPT and Google AI Overviews about electric shaver brands, both Braun and Philips appeared in all five answers. Braun was mentioned before Philips in every answer.
Who do people search for more?
Philips, about 66% more searches than Braun
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Braun, named ahead of Philips in every answer
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Top electric shaver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Braun and Philips showed up in all five answers. Braun was listed before Philips in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Remington2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wahl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skull Shaver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric shaver brands
5 answers
Asked ChatGPT
“Which electric shaver brand should I buy?”
Asked ChatGPT
“What are the best electric shaver brands?”
Asked ChatGPT
“What's the best electric shaver brand for daily shaving?”
Searched Google, AI Overview
“best electric shaver”
Searched Google, AI Overview
“electric shaver for sensitive skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Braun or Philips more popular in search?
This chart shows how often people search Google for Braun and Philips by name. Each line represents a brand's share of searches for all six electric shaver brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Philips, Braun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skull Shaver | Philips | Braun | Wahl | Remington | Panasonic |
|---|---|---|---|---|---|---|
| Nov 2025 | 38.7% | 27.4% | 18.5% | 7.4% | 4.5% | 3.5% |
| Dec 2025 | 37.7% | 27.7% | 18.1% | 7.2% | 5.1% | 4.2% |
| Jan 2026 | 38.7% | 27.3% | 15.8% | 8.8% | 5.3% | 4.2% |
| Feb 2026 | 38.7% | 27.7% | 15.1% | 9% | 5.2% | 4.2% |
| Mar 2026 | 38.7% | 28.2% | 14.4% | 9% | 5.5% | 4.2% |
| Apr 2026 | 39.2% | 27.7% | 14.1% | 9.1% | 5.6% | 4.3% |
| May 2026 | 43.2% | 25.8% | 12.3% | 9.8% | 5% | 3.9% |
| Jun 2026 | 38.9% | 28.4% | 14% | 9% | 5.5% | 4.3% |
| Jul 2026 | 35.8% | 30.5% | 16.3% | 8.3% | 5.1% | 3.9% |
| Aug 2026 | 34.6% | 30.5% | 15.8% | 9.6% | 5.8% | 3.8% |
| Sep 2026 | 30.9% | 31.9% | 17.2% | 10.5% | 5.4% | 4.1% |
| Oct 2026 | 33.1% | 29.5% | 17.8% | 9.4% | 5.7% | 4.4% |
How has branded search for Braun and Philips changed worldwide over the last 12 months?
3 findings
- Philips was ahead of Braun in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Braun’s share of searches among electric shaver brands worldwide moved from 18.5% to 17.8%, and its estimated monthly branded searches moved from 52.6K to 39.7K.
- Across the 12 months ending October 2026, Philips’ share of searches among electric shaver brands worldwide moved from 27.4% to 29.5%, and its estimated monthly branded searches moved from 78K to 66K.
How did search popularity change for electric shaver brands worldwide in October 2026?
3 changes
In October 2026, Skull Shaver overtook Philips to become the leader among electric shaver brands worldwide, with 33.1% of the searches.
In October 2026, Braun gained share of searches among electric shaver brands worldwide, from 17.2% to 17.8%.
In October 2026, Philips lost share of searches among electric shaver brands worldwide, from 31.9% to 29.5%.
How are Braun’s and Philips’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Braun’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among electric shaver brands
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