KitchenAid vs Smeg:Which is more popular?
In September 2026, KitchenAid had more branded searches than Smeg among electric kettle brands worldwide. KitchenAid had about 1.3 million branded searches, while Smeg had 1 million. KitchenAid made up 40.8% of all electric kettle brand searches we track, and Smeg accounted for 33.5%. When we asked ChatGPT and Google AI Overviews about electric kettle brands, neither KitchenAid nor Smeg appeared in any of the five answers.
Who do people search for more?
KitchenAid, about 22% more searches than Smeg
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top electric kettle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither KitchenAid nor Smeg showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Cuisinart1st
Fellow2nd
OXO3rd
Breville4th- KitchenAid–
Smeg–
Philips–
Russell Hobbs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fellow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric kettle brands
5 answers
Asked ChatGPT
“Which electric kettle brand should I buy?”
Asked ChatGPT
“What are the best electric kettle brands?”
Asked ChatGPT
“What's the best electric kettle brand for everyday tea?”
Searched Google, AI Overview
“best electric kettle”
Searched Google, AI Overview
“electric kettle for tea”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is KitchenAid or Smeg more popular in search?
This chart shows how often people search Google for KitchenAid and Smeg by name. Each line represents a brand's share of searches for all eight electric kettle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Smeg. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Smeg | Cuisinart | Breville | Philips | Russell Hobbs | OXO | Fellow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 28.1% | 6.9% | 3.6% | 3% | 5.2% | 3.7% | 0.7% |
| Nov 2025 | 53.9% | 23.2% | 7.9% | 4.5% | 2.3% | 4.4% | 3% | 0.82% |
| Dec 2025 | 54.8% | 22.9% | 8.2% | 4.5% | 2% | 4.3% | 2.5% | 0.78% |
| Jan 2026 | 44.2% | 30.6% | 9.4% | 4% | 2.6% | 4.9% | 3.3% | 0.9% |
| Feb 2026 | 45.3% | 31.3% | 7.2% | 4.2% | 2.8% | 4.9% | 3.5% | 0.82% |
| Mar 2026 | 45.2% | 30.2% | 8.7% | 4% | 2.7% | 5% | 3.3% | 0.91% |
| Apr 2026 | 48.4% | 28.2% | 7% | 4.4% | 2.9% | 4.6% | 3.7% | 0.86% |
| May 2026 | 44.6% | 29.5% | 8.5% | 4.7% | 3.1% | 4.8% | 3.8% | 0.99% |
| Jun 2026 | 44.7% | 28.2% | 8.1% | 5.2% | 3.3% | 5.3% | 4.3% | 0.95% |
| Jul 2026 | 43.2% | 30.1% | 8.7% | 4.7% | 3.7% | 4.8% | 3.9% | 0.87% |
| Aug 2026 | 41.9% | 30.9% | 8.7% | 4.6% | 4.3% | 4.8% | 3.8% | 1% |
| Sep 2026 | 40.8% | 33.5% | 6.8% | 5.3% | 4.8% | 4.4% | 3.6% | 0.79% |
How has the KitchenAid and Smeg comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Smeg in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among electric kettle brands worldwide moved from 48.9% to 40.8%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Smeg’s share of searches among electric kettle brands worldwide moved from 28.1% to 33.5%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for electric kettle brands worldwide in September 2026?
2 changes
In September 2026, Smeg gained share of searches among electric kettle brands worldwide, from 30.9% to 33.5%.
In September 2026, KitchenAid lost share of searches among electric kettle brands worldwide, from 41.9% to 40.8%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Smeg
3 branded search terms
- smeg
- smeg coffee machine
- smeg toaster
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