Brandwave

Lodge vs Staub:Which is more popular?

In September 2026, Lodge had more branded searches than Staub among dutch oven brands worldwide. Lodge had about 36,000 branded searches, while Staub had 33,100. Lodge made up 18.1% of all dutch oven brand searches we track, and Staub accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about dutch oven brands, Lodge appeared in all five answers and Staub in three. Staub was mentioned before Lodge in three out of five answers.

Among dutch oven brands worldwide in September 2026

Who do people search for more?

Lodge, about 9% more searches than Staub

Lodge 36K searchesStaub 33.1K searches

Who does AI mention more?

Lodge, mentioned in every answer we collected

Lodge in 5 of 5Staub in 3 of 5

Who does AI recommend more?

Staub, named ahead of Lodge in 3 of 5 answers

Staub first in 3Lodge first in 2

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Top dutch oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. Staub was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Staub was listed before Lodge in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Staub3rd
  4. Made In4th
  5. Tramontina5th
  6. Cuisinart6th
  7. Caraway–
  8. Emile Henry–
  9. Chasseur–
  10. Our Place–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emile Henry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chasseur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dutch oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Lodge or Staub more popular in search?

This chart shows how often people search Google for Lodge and Staub by name. Each line represents a brand's share of searches for all 11 dutch oven brands we track, month by month, from English-language searches worldwide.

Lodge and Staub among dutch oven brands worldwide, by month

Share of searches by month for Lodge, Staub. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetLodgeStaubTramontinaCuisinartCarawayMade InEmile HenryChasseurOur PlaceGreat Jones
Oct 202553.7%17.9%16.1%7.2%2.1%0.76%0.64%0.76%0.23%0.35%0.19%
Nov 202552.6%14.1%19.4%4.8%2.1%0.94%4.8%0.62%0.19%0.34%0.19%
Dec 202554.2%17.5%16.3%4.9%1.8%0.97%3.3%0.52%0.13%0.29%0.18%
Jan 202658.7%18.7%14.4%4.3%1.3%0.69%0.69%0.57%0.17%0.24%0.17%
Feb 202665.5%17.1%10.8%3.2%1.2%0.62%0.52%0.52%0.19%0.23%0.16%
Mar 202671.5%12.8%9.6%2.9%1%0.68%0.36%0.46%0.26%0.21%0.14%
Apr 202667.5%12.1%13.6%3.3%1.2%0.65%0.44%0.5%0.36%0.24%0.2%
May 202667.2%12.2%13.5%3.3%1.2%0.8%0.5%0.5%0.44%0.24%0.16%
Jun 202675.2%11%8.3%2.5%1.1%0.59%0.33%0.4%0.4%0.18%0.1%
Jul 202676.7%9.2%8.5%2.5%0.92%0.73%0.27%0.5%0.38%0.18%0.1%
Aug 202663.4%15.8%12.7%3.8%1.7%0.75%0.47%0.61%0.41%0.23%0.12%
Sep 202655.4%18.1%16.7%5%1.8%0.81%0.81%0.5%0.36%0.36%0.2%

How has the Lodge and Staub comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Staub took it in November 2025, Lodge took it in December 2025, Staub took it in April 2026, Lodge took it in June 2026.
  • Across the 12 months ending September 2026, Lodge’s share of searches among dutch oven brands worldwide moved from 17.9% to 18.1%, and its estimated monthly branded searches moved from 44.9K to 36K.
  • Across the 12 months ending September 2026, Staub’s share of searches among dutch oven brands worldwide moved from 16.1% to 16.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for dutch oven brands worldwide in September 2026?

2 changes

  1. In September 2026, Staub gained share of searches among dutch oven brands worldwide, from 12.7% to 16.7%.

  2. In September 2026, Lodge gained share of searches among dutch oven brands worldwide, from 15.8% to 18.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Lodge’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lodge

2 branded search terms

  • lodge dutch oven
  • lodge enameled dutch oven

Staub

1 branded search term

  • staub dutch oven

How the Brand Demand Index is measured

Other head-to-heads among dutch oven brands

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