Brandwave

Le Creuset vs Lodge:Which is more popular?

In September 2026, Le Creuset had more branded searches than Lodge among dutch oven brands worldwide. Le Creuset had about 110,000 branded searches, while Lodge had 36,000. Le Creuset made up 55.4% of all dutch oven brand searches we track, and Lodge accounted for 18.1%. When we asked ChatGPT and Google AI Overviews about dutch oven brands, both Le Creuset and Lodge appeared in all five answers. Lodge was mentioned before Le Creuset in three out of five answers.

Among dutch oven brands worldwide in September 2026

Who do people search for more?

Le Creuset, about 3 searches for every 1 for Lodge

Le Creuset 110K searchesLodge 36K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Le Creuset in 5 of 5Lodge in 5 of 5

Who does AI recommend more?

Lodge, named ahead of Le Creuset in 3 of 5 answers

Lodge first in 3Le Creuset first in 2

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Top dutch oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Le Creuset and Lodge showed up in all five answers. Lodge was listed before Le Creuset in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Staub3rd
  4. Made In4th
  5. Tramontina5th
  6. Cuisinart6th
  7. Caraway–
  8. Emile Henry–
  9. Chasseur–
  10. Our Place–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emile Henry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chasseur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dutch oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Le Creuset or Lodge more popular in search?

This chart shows how often people search Google for Le Creuset and Lodge by name. Each line represents a brand's share of searches for all 11 dutch oven brands we track, month by month, from English-language searches worldwide.

Le Creuset and Lodge among dutch oven brands worldwide, by month

Share of searches by month for Le Creuset, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetLodgeStaubTramontinaCuisinartCarawayMade InEmile HenryChasseurOur PlaceGreat Jones
Oct 202553.7%17.9%16.1%7.2%2.1%0.76%0.64%0.76%0.23%0.35%0.19%
Nov 202552.6%14.1%19.4%4.8%2.1%0.94%4.8%0.62%0.19%0.34%0.19%
Dec 202554.2%17.5%16.3%4.9%1.8%0.97%3.3%0.52%0.13%0.29%0.18%
Jan 202658.7%18.7%14.4%4.3%1.3%0.69%0.69%0.57%0.17%0.24%0.17%
Feb 202665.5%17.1%10.8%3.2%1.2%0.62%0.52%0.52%0.19%0.23%0.16%
Mar 202671.5%12.8%9.6%2.9%1%0.68%0.36%0.46%0.26%0.21%0.14%
Apr 202667.5%12.1%13.6%3.3%1.2%0.65%0.44%0.5%0.36%0.24%0.2%
May 202667.2%12.2%13.5%3.3%1.2%0.8%0.5%0.5%0.44%0.24%0.16%
Jun 202675.2%11%8.3%2.5%1.1%0.59%0.33%0.4%0.4%0.18%0.1%
Jul 202676.7%9.2%8.5%2.5%0.92%0.73%0.27%0.5%0.38%0.18%0.1%
Aug 202663.4%15.8%12.7%3.8%1.7%0.75%0.47%0.61%0.41%0.23%0.12%
Sep 202655.4%18.1%16.7%5%1.8%0.81%0.81%0.5%0.36%0.36%0.2%

How has the Le Creuset and Lodge comparison changed over the last 12 months?

3 findings
  • Le Creuset was ahead of Lodge in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among dutch oven brands worldwide moved from 53.7% to 55.4%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Lodge’s share of searches among dutch oven brands worldwide moved from 17.9% to 18.1%, and its estimated monthly branded searches moved from 44.9K to 36K.

How did search popularity change for dutch oven brands worldwide in September 2026?

2 changes

  1. In September 2026, Lodge gained share of searches among dutch oven brands worldwide, from 15.8% to 18.1%.

  2. In September 2026, Le Creuset lost share of searches among dutch oven brands worldwide, from 63.4% to 55.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Le Creuset’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

1 branded search term

  • le creuset dutch oven

Lodge

2 branded search terms

  • lodge dutch oven
  • lodge enameled dutch oven

How the Brand Demand Index is measured

Other head-to-heads among dutch oven brands

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