Brandwave

Le Creuset vs Staub:Which is searched more?

In September 2026, Le Creuset had more branded searches than Staub among dutch oven brands worldwide. Le Creuset had about 110,000 branded searches, while Staub had 33,100. Le Creuset made up 55.4% of all dutch oven brand searches we track, and Staub accounted for 16.7%. These are worldwide searches for English-language branded terms.

Share of searches among dutch oven brands worldwide in September 2026Is Le Creuset or Staub more popular in search?
Le Creuset55.4%110K searches
vs
Staub16.7%33.1K searches

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Is Le Creuset or Staub more popular in search?

Compare the brands people buy Dutch ovens from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Le Creuset and Staub among dutch oven brands worldwide, by month

Share of searches by month for Le Creuset, Staub. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetLodgeStaubTramontinaCuisinartCarawayMade InEmile HenryChasseurOur PlaceGreat Jones
Oct 202553.7%17.9%16.1%7.2%2.1%0.76%0.64%0.76%0.23%0.35%0.19%
Nov 202552.6%14.1%19.4%4.8%2.1%0.94%4.8%0.62%0.19%0.34%0.19%
Dec 202554.2%17.5%16.3%4.9%1.8%0.97%3.3%0.52%0.13%0.29%0.18%
Jan 202658.7%18.7%14.4%4.3%1.3%0.69%0.69%0.57%0.17%0.24%0.17%
Feb 202665.5%17.1%10.8%3.2%1.2%0.62%0.52%0.52%0.19%0.23%0.16%
Mar 202671.5%12.8%9.6%2.9%1%0.68%0.36%0.46%0.26%0.21%0.14%
Apr 202667.5%12.1%13.6%3.3%1.2%0.65%0.44%0.5%0.36%0.24%0.2%
May 202667.2%12.2%13.5%3.3%1.2%0.8%0.5%0.5%0.44%0.24%0.16%
Jun 202675.2%11%8.3%2.5%1.1%0.59%0.33%0.4%0.4%0.18%0.1%
Jul 202676.7%9.2%8.5%2.5%0.92%0.73%0.27%0.5%0.38%0.18%0.1%
Aug 202663.4%15.8%12.7%3.8%1.7%0.75%0.47%0.61%0.41%0.23%0.12%
Sep 202655.4%18.1%16.7%5%1.8%0.81%0.81%0.5%0.36%0.36%0.2%

How has the Le Creuset and Staub comparison changed over the last 12 months?

3 findings
  • Le Creuset was ahead of Staub in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Le Creuset’s share of searches among dutch oven brands worldwide moved from 53.7% to 55.4%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Staub’s share of searches among dutch oven brands worldwide moved from 16.1% to 16.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for dutch oven brands worldwide in September 2026?

2 changes
  1. In September 2026, Staub gained share of searches among dutch oven brands worldwide, from 12.7% to 16.7%.

  2. In September 2026, Le Creuset lost share of searches among dutch oven brands worldwide, from 63.4% to 55.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Le Creuset’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Le Creuset

1 branded search term

  • le creuset dutch oven

Staub

1 branded search term

  • staub dutch oven

How the Brand Demand Index is measured

Other head-to-heads among dutch oven brands

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