Brandwave

Caraway vs Made In:Which is more popular?

In September 2026, Caraway and Made In were level in searches among dutch oven brands worldwide, with an estimated 1.6K branded searches each, at 0.81% of the total each. When we asked ChatGPT and Google AI Overviews about dutch oven brands, Made In appeared in one of the five answers and Caraway in none.

Among dutch oven brands worldwide in September 2026

Who do people search for more?

Caraway and Made In are searched for about as often as each other.

Caraway 1.6K searchesMade In 1.6K searches

Who does AI mention more?

Made In, mentioned in 1 of 5 answers, Caraway in 0

Made In in 1 of 5Caraway in 0 of 5

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Top dutch oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Made In was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Caraway did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Staub3rd
  4. Made In4th
  5. Tramontina5th
  6. Cuisinart6th
  7. Caraway–
  8. Emile Henry–
  9. Chasseur–
  10. Our Place–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staub3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Made In1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emile Henry0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chasseur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dutch oven brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Caraway or Made In more popular in search?

This chart shows how often people search Google for Caraway and Made In by name. Each line represents a brand's share of searches for all 11 dutch oven brands we track, month by month, from English-language searches worldwide.

Caraway and Made In among dutch oven brands worldwide, by month

Share of searches by month for Caraway, Made In. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetLodgeStaubTramontinaCuisinartCarawayMade InEmile HenryChasseurOur PlaceGreat Jones
Oct 202553.7%17.9%16.1%7.2%2.1%0.76%0.64%0.76%0.23%0.35%0.19%
Nov 202552.6%14.1%19.4%4.8%2.1%0.94%4.8%0.62%0.19%0.34%0.19%
Dec 202554.2%17.5%16.3%4.9%1.8%0.97%3.3%0.52%0.13%0.29%0.18%
Jan 202658.7%18.7%14.4%4.3%1.3%0.69%0.69%0.57%0.17%0.24%0.17%
Feb 202665.5%17.1%10.8%3.2%1.2%0.62%0.52%0.52%0.19%0.23%0.16%
Mar 202671.5%12.8%9.6%2.9%1%0.68%0.36%0.46%0.26%0.21%0.14%
Apr 202667.5%12.1%13.6%3.3%1.2%0.65%0.44%0.5%0.36%0.24%0.2%
May 202667.2%12.2%13.5%3.3%1.2%0.8%0.5%0.5%0.44%0.24%0.16%
Jun 202675.2%11%8.3%2.5%1.1%0.59%0.33%0.4%0.4%0.18%0.1%
Jul 202676.7%9.2%8.5%2.5%0.92%0.73%0.27%0.5%0.38%0.18%0.1%
Aug 202663.4%15.8%12.7%3.8%1.7%0.75%0.47%0.61%0.41%0.23%0.12%
Sep 202655.4%18.1%16.7%5%1.8%0.81%0.81%0.5%0.36%0.36%0.2%

How has the Caraway and Made In comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Made In took it in November 2025, Caraway took it in February 2026.
  • Across the 12 months ending September 2026, Caraway’s share of searches among dutch oven brands worldwide moved from 0.76% to 0.81%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Made In’s share of searches among dutch oven brands worldwide moved from 0.64% to 0.81%, and its estimated monthly branded searches held steady at 1.6K.

How did search popularity change for dutch oven brands worldwide in September 2026?

2 changes
  1. In September 2026, Made In rose from 8th to 7th among dutch oven brands worldwide.

  2. Estimated monthly branded searches for Caraway worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Caraway’s and Made In’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caraway

1 branded search term

  • caraway dutch oven

Made In

1 branded search term

  • made in dutch oven

How the Brand Demand Index is measured

Other head-to-heads among dutch oven brands

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