Brandwave

OXO vs Simplehuman:Which is more popular?

In September 2026, OXO had more branded searches than Simplehuman among dish drainer brands worldwide. OXO had about 110,000 branded searches, while Simplehuman had 49,500. OXO made up 34.5% of all dish drainer brand searches we track, and Simplehuman accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about dish drainer brands, Simplehuman appeared in all five answers and OXO in three. Simplehuman was mentioned before OXO in three out of four answers.

Among dish drainer brands worldwide in September 2026

Who do people search for more?

OXO, about 2 searches for every 1 for Simplehuman

OXO 110K searchesSimplehuman 49.5K searches

Who does AI mention more?

Simplehuman, mentioned in every answer we collected

Simplehuman in 5 of 5OXO in 3 of 5

Who does AI recommend more?

Simplehuman, named ahead of OXO in 3 of 4 answers

Simplehuman first in 3OXO first in 1

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Top dish drainer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simplehuman appeared in all five answers. OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Simplehuman was listed before OXO in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplehuman1st
  2. OXO2nd
  3. Joseph Joseph3rd
  4. Rubbermaid4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simplehuman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Joseph Joseph4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about dish drainer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is OXO or Simplehuman more popular in search?

This chart shows how often people search Google for OXO and Simplehuman by name. Each line represents a brand's share of searches for all four dish drainer brands we track, month by month, from English-language searches worldwide.

OXO and Simplehuman among dish drainer brands worldwide, by month

Share of searches by month for OXO, Simplehuman. The figures are in the table below the chart.

View monthly share of searches table
MonthJoseph JosephOXORubbermaidSimplehuman
Oct 202535.5%35.5%15.9%13%
Nov 202536.6%36.6%13.4%13.4%
Dec 202538%31.1%13.9%17%
Jan 202638%31.1%13.9%17%
Feb 202638%31%13.9%17%
Mar 202636.9%30.1%16.5%16.5%
Apr 202636.9%30.1%16.5%16.5%
May 202632.3%32.3%17.7%17.7%
Jun 202634.5%34.5%15.5%15.5%
Jul 202633.3%33.3%15%18.3%
Aug 202635.6%29%15.9%19.5%
Sep 202634.5%34.5%15.5%15.5%

How has the OXO and Simplehuman comparison changed over the last 12 months?

3 findings
  • OXO was ahead of Simplehuman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OXO’s share of searches among dish drainer brands worldwide moved from 35.5% to 34.5%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Simplehuman’s share of searches among dish drainer brands worldwide moved from 13% to 15.5%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for dish drainer brands worldwide in September 2026?

2 changes

  1. In September 2026, OXO gained share of searches among dish drainer brands worldwide, from 29% to 34.5%.

  2. In September 2026, Simplehuman lost share of searches among dish drainer brands worldwide, from 19.5% to 15.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OXO’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OXO

1 branded search term

  • oxo

Simplehuman

1 branded search term

  • simplehuman

How the Brand Demand Index is measured

Other head-to-heads among dish drainer brands

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