Joseph Joseph vs Simplehuman:Which is searched more?
In September 2026, Joseph Joseph had more branded searches than Simplehuman among dish drainer brands worldwide. Joseph Joseph was estimated to have 110K branded searches compared to Simplehuman’s 49.5K, and held a 52.6% Share of Search versus Simplehuman’s 23.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Joseph Joseph or Simplehuman?
Compare the dish drainer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Joseph Joseph, Simplehuman. The figures are in the table below the chart.
View monthly share of search table
| Month | Joseph Joseph | Rubbermaid | Simplehuman |
|---|---|---|---|
| Oct 2025 | 55.1% | 24.7% | 20.2% |
| Nov 2025 | 57.7% | 21.2% | 21.2% |
| Dec 2025 | 55.1% | 20.2% | 24.7% |
| Jan 2026 | 55.1% | 20.2% | 24.7% |
| Feb 2026 | 55.1% | 20.2% | 24.7% |
| Mar 2026 | 52.7% | 23.6% | 23.6% |
| Apr 2026 | 52.7% | 23.6% | 23.6% |
| May 2026 | 47.6% | 26.2% | 26.2% |
| Jun 2026 | 52.6% | 23.7% | 23.7% |
| Jul 2026 | 50% | 22.5% | 27.5% |
| Aug 2026 | 50.1% | 22.4% | 27.5% |
| Sep 2026 | 52.6% | 23.7% | 23.7% |
How has the Joseph Joseph and Simplehuman comparison changed over the last 12 months?
3 findings
- Joseph Joseph was ahead of Simplehuman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among dish drainer brands worldwide moved from 55.1% to 52.6%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Simplehuman’s estimated Share of Search among dish drainer brands worldwide moved from 20.2% to 23.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for dish drainer brands worldwide in September 2026?
3 changes
In September 2026, Rubbermaid overtook Simplehuman to rank 2nd among dish drainer brands worldwide, with 23.7% estimated Share of Search.
In September 2026, Joseph Joseph gained estimated Share of Search among dish drainer brands worldwide, from 50.1% to 52.6%.
In September 2026, Simplehuman lost estimated Share of Search among dish drainer brands worldwide, from 27.5% to 23.7%.
Other head-to-heads among dish drainer brands
How each brand is measured
Brandwave collects information about searches that people make online using Joseph Joseph’s and Simplehuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
Simplehuman
1 branded search term
- simplehuman
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