Brandwave

Joseph Joseph vs OXO:Which is more popular?

In September 2026, Joseph Joseph and OXO were level in searches among dish drainer brands worldwide, with an estimated 110K branded searches each, at 34.5% of the total each. When we asked ChatGPT and Google AI Overviews about dish drainer brands, Joseph Joseph appeared in four of the five answers and OXO in three. OXO was mentioned before Joseph Joseph in two out of three answers that named either.

Among dish drainer brands worldwide in September 2026

Who do people search for more?

Joseph Joseph and OXO are searched for about as often as each other.

Joseph Joseph 110K searchesOXO 110K searches

Who does AI mention more?

Joseph Joseph, mentioned in 4 of 5 answers, OXO in 3

Joseph Joseph in 4 of 5OXO in 3 of 5

Who does AI recommend more?

OXO, named ahead of Joseph Joseph in 2 of 3 answers

OXO first in 2Joseph Joseph first in 1

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Top dish drainer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before Joseph Joseph in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplehuman1st
  2. OXO2nd
  3. Joseph Joseph3rd
  4. Rubbermaid4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Simplehuman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Joseph Joseph4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rubbermaid2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about dish drainer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Joseph Joseph or OXO more popular in search?

This chart shows how often people search Google for Joseph Joseph and OXO by name. Each line represents a brand's share of searches for all four dish drainer brands we track, month by month, from English-language searches worldwide.

Joseph Joseph and OXO among dish drainer brands worldwide, by month

Share of searches by month for Joseph Joseph, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthJoseph JosephOXORubbermaidSimplehuman
Oct 202535.5%35.5%15.9%13%
Nov 202536.6%36.6%13.4%13.4%
Dec 202538%31.1%13.9%17%
Jan 202638%31.1%13.9%17%
Feb 202638%31%13.9%17%
Mar 202636.9%30.1%16.5%16.5%
Apr 202636.9%30.1%16.5%16.5%
May 202632.3%32.3%17.7%17.7%
Jun 202634.5%34.5%15.5%15.5%
Jul 202633.3%33.3%15%18.3%
Aug 202635.6%29%15.9%19.5%
Sep 202634.5%34.5%15.5%15.5%

How has the Joseph Joseph and OXO comparison changed over the last 12 months?

3 findings
  • Joseph Joseph was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among dish drainer brands worldwide moved from 35.5% to 34.5%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, OXO’s share of searches among dish drainer brands worldwide moved from 35.5% to 34.5%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for dish drainer brands worldwide in September 2026?

2 changes

  1. In September 2026, OXO gained share of searches among dish drainer brands worldwide, from 29% to 34.5%.

  2. In September 2026, Joseph Joseph lost share of searches among dish drainer brands worldwide, from 35.6% to 34.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Joseph Joseph

1 branded search term

  • joseph joseph

OXO

1 branded search term

  • oxo

How the Brand Demand Index is measured

Other head-to-heads among dish drainer brands

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