Case IH vs Mahindra:Which is more popular?
In September 2026, Mahindra had more branded searches than Case IH among disc harrow brands worldwide. Mahindra had about 673,000 branded searches, while Case IH had 65,900. Mahindra made up 31.8% of all disc harrow brand searches we track, and Case IH accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about disc harrow brands, Case IH appeared in three of the five answers and Mahindra in none.
Who do people search for more?
Mahindra, about 10 searches for every 1 for Case IH
Who does AI mention more?
Case IH, mentioned in 3 of 5 answers, Mahindra in 0
Who does AI recommend more?
Case IH, the only one of the two named
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Top disc harrow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Case IH was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mahindra did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Case IH3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Landoll3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tufline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about disc harrow brands
5 answers
Asked ChatGPT
“Which disc harrow brand should I buy?”
Asked ChatGPT
“What are the best disc harrow brands?”
Asked ChatGPT
“What's the best disc harrow brand for a farm?”
Searched Google, AI Overview
“disc harrow for sale”
Searched Google, AI Overview
“tractor disc harrow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Case IH or Mahindra more popular in search?
This chart shows how often people search Google for Case IH and Mahindra by name. Each line represents a brand's share of searches for all six disc harrow brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mahindra, Case IH. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Mahindra | Kubota | Case IH | Landoll | Tufline |
|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 34.6% | 18.9% | 4.1% | 0.42% | 0.02% |
| Nov 2025 | 43.2% | 35.5% | 15.9% | 5% | 0.35% | 0.02% |
| Dec 2025 | 46.6% | 31.4% | 17.1% | 4.6% | 0.31% | 0.01% |
| Jan 2026 | 43.8% | 36.1% | 16.1% | 3.6% | 0.36% | 0.02% |
| Feb 2026 | 46.9% | 31.6% | 17.3% | 3.9% | 0.38% | 0.02% |
| Mar 2026 | 45.2% | 30.4% | 20.3% | 3.7% | 0.37% | 0.02% |
| Apr 2026 | 47.8% | 26.3% | 21.5% | 3.9% | 0.39% | 0.02% |
| May 2026 | 45.1% | 30.4% | 20.3% | 3.8% | 0.37% | 0.02% |
| Jun 2026 | 48.1% | 26.4% | 21.6% | 3.5% | 0.32% | 0.02% |
| Jul 2026 | 47.2% | 31.7% | 17.4% | 3.3% | 0.38% | 0.02% |
| Aug 2026 | 47.2% | 31.7% | 17.4% | 3.3% | 0.38% | 0.02% |
| Sep 2026 | 47.3% | 31.8% | 17.4% | 3.1% | 0.38% | 0.02% |
How has the Case IH and Mahindra comparison changed over the last 12 months?
3 findings
- Mahindra was ahead of Case IH in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Case IH’s share of searches among disc harrow brands worldwide moved from 4.1% to 3.1%, and its estimated monthly branded searches moved from 97.1K to 65.9K.
- Across the 12 months ending September 2026, Mahindra’s share of searches among disc harrow brands worldwide moved from 34.6% to 31.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for disc harrow brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Case IH’s and Mahindra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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