Case IH vs John Deere:Which is more popular?
In September 2026, John Deere had more branded searches than Case IH among disc harrow brands worldwide. John Deere had about 1 million branded searches, while Case IH had 65,900. John Deere made up 47.3% of all disc harrow brand searches we track, and Case IH accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about disc harrow brands, John Deere appeared in four of the five answers and Case IH in three. John Deere was mentioned before Case IH in every answer.
Who do people search for more?
John Deere, about 15 searches for every 1 for Case IH
Who does AI mention more?
John Deere, mentioned in 4 of 5 answers, Case IH in 3
Who does AI recommend more?
John Deere, named ahead of Case IH in every answer
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Top disc harrow brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, John Deere was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Case IH was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. John Deere was listed before Case IH in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Case IH3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Landoll3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tufline2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kubota1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mahindra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about disc harrow brands
5 answers
Asked ChatGPT
“Which disc harrow brand should I buy?”
Asked ChatGPT
“What are the best disc harrow brands?”
Asked ChatGPT
“What's the best disc harrow brand for a farm?”
Searched Google, AI Overview
“disc harrow for sale”
Searched Google, AI Overview
“tractor disc harrow”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Case IH or John Deere more popular in search?
This chart shows how often people search Google for Case IH and John Deere by name. Each line represents a brand's share of searches for all six disc harrow brands we track, month by month, from English-language searches worldwide.
Share of searches by month for John Deere, Case IH. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Mahindra | Kubota | Case IH | Landoll | Tufline |
|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 34.6% | 18.9% | 4.1% | 0.42% | 0.02% |
| Nov 2025 | 43.2% | 35.5% | 15.9% | 5% | 0.35% | 0.02% |
| Dec 2025 | 46.6% | 31.4% | 17.1% | 4.6% | 0.31% | 0.01% |
| Jan 2026 | 43.8% | 36.1% | 16.1% | 3.6% | 0.36% | 0.02% |
| Feb 2026 | 46.9% | 31.6% | 17.3% | 3.9% | 0.38% | 0.02% |
| Mar 2026 | 45.2% | 30.4% | 20.3% | 3.7% | 0.37% | 0.02% |
| Apr 2026 | 47.8% | 26.3% | 21.5% | 3.9% | 0.39% | 0.02% |
| May 2026 | 45.1% | 30.4% | 20.3% | 3.8% | 0.37% | 0.02% |
| Jun 2026 | 48.1% | 26.4% | 21.6% | 3.5% | 0.32% | 0.02% |
| Jul 2026 | 47.2% | 31.7% | 17.4% | 3.3% | 0.38% | 0.02% |
| Aug 2026 | 47.2% | 31.7% | 17.4% | 3.3% | 0.38% | 0.02% |
| Sep 2026 | 47.3% | 31.8% | 17.4% | 3.1% | 0.38% | 0.02% |
How has the Case IH and John Deere comparison changed over the last 12 months?
3 findings
- John Deere was ahead of Case IH in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Case IH’s share of searches among disc harrow brands worldwide moved from 4.1% to 3.1%, and its estimated monthly branded searches moved from 97.1K to 65.9K.
- Across the 12 months ending September 2026, John Deere’s share of searches among disc harrow brands worldwide moved from 42% to 47.3%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for disc harrow brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Case IH worldwide fell 32.1% over 12 measured months, from 97.1K to 65.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Case IH’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Case IH
2 branded search terms
- case ih tractors
- caseih
John Deere
1 branded search term
- john deere
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