Brandwave

Portmeirion vs Villeroy & Boch:Which is more popular?

In September 2026, Portmeirion had more branded searches than Villeroy & Boch among dinnerware brands worldwide. Portmeirion had about 165,000 branded searches, while Villeroy & Boch had 135,000. Portmeirion made up 34.5% of all dinnerware brand searches we track, and Villeroy & Boch accounted for 28.2%. When we asked ChatGPT and Google AI Overviews about dinnerware brands, Villeroy & Boch appeared in one of the five answers and Portmeirion in none.

Among dinnerware brands worldwide in September 2026

Who do people search for more?

Portmeirion, about 22% more searches than Villeroy & Boch

Portmeirion 165K searchesVilleroy & Boch 135K searches

Who does AI mention more?

Villeroy & Boch, mentioned in 1 of 5 answers, Portmeirion in 0

Villeroy & Boch in 1 of 5Portmeirion in 0 of 5

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Top dinnerware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Villeroy & Boch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Portmeirion did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corelle1st
  2. Fable2nd
  3. Fiesta3rd
  4. Mikasa4th
  5. Villeroy & Boch5th
  6. Portmeirion–
  7. Royal Doulton–
  8. Denby–
  9. Maxwell & Williams–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mikasa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Villeroy & Boch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Portmeirion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinnerware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Portmeirion or Villeroy & Boch more popular in search?

This chart shows how often people search Google for Portmeirion and Villeroy & Boch by name. Each line represents a brand's share of searches for all nine dinnerware brands we track, month by month, from English-language searches worldwide.

Portmeirion and Villeroy & Boch among dinnerware brands worldwide, by month

Share of searches by month for Portmeirion, Villeroy & Boch. The figures are in the table below the chart.

View monthly share of searches table
MonthPortmeirionVilleroy & BochCorelleRoyal DoultonDenbyMaxwell & WilliamsMikasaFiestaFable
Oct 202526.8%32.7%12%9.8%8%4.4%4%1.3%0.87%
Nov 202515%40.7%15%10%8.2%4.5%4.1%1.3%1.3%
Dec 202516.1%44.1%10.9%8.9%8.9%4.9%3.6%1.5%1.2%
Jan 202619.6%35.8%13.2%10.8%8.8%4.8%4.2%1.8%1.2%
Feb 202629.6%29.6%13.3%8.9%7.3%4.9%4.2%1.4%0.96%
Mar 202627.3%27.3%10%8.2%18.2%3.7%3.3%1.3%0.73%
Apr 202631.8%21.4%9.6%7.8%21.4%2.9%2.8%1.6%0.85%
May 202639.4%21.6%9.7%6.5%14.5%3.6%2.8%1.3%0.58%
Jun 202639.8%17.8%9.8%6.6%17.8%3.6%2.8%1.1%0.71%
Jul 202648.2%21.6%9.7%6.5%6.5%2.9%2.8%1.1%0.71%
Aug 202646.1%20.7%9.3%7.6%9.3%2.8%2.7%1%0.55%
Sep 202634.5%28.2%12.7%8.5%6.9%3.8%3.7%1.1%0.61%

How has the Portmeirion and Villeroy & Boch comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Portmeirion took it in April 2026.
  • Across the 12 months ending September 2026, Portmeirion’s share of searches among dinnerware brands worldwide moved from 26.8% to 34.5%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Villeroy & Boch’s share of searches among dinnerware brands worldwide moved from 32.7% to 28.2%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for dinnerware brands worldwide in September 2026?

2 changes

  1. In September 2026, Villeroy & Boch gained share of searches among dinnerware brands worldwide, from 20.7% to 28.2%.

  2. In September 2026, Portmeirion lost share of searches among dinnerware brands worldwide, from 46.1% to 34.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Portmeirion’s and Villeroy & Boch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Portmeirion

1 branded search term

  • portmeirion

Villeroy & Boch

1 branded search term

  • villeroy & boch

How the Brand Demand Index is measured

Other head-to-heads among dinnerware brands

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