Denby vs Portmeirion:Which is more popular?
In September 2026, Portmeirion had more branded searches than Denby among dinnerware brands worldwide. Portmeirion had about 165,000 branded searches, while Denby had 33,100. Portmeirion made up 34.5% of all dinnerware brand searches we track, and Denby accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about dinnerware brands, neither Denby nor Portmeirion appeared in any of the five answers.
Who do people search for more?
Portmeirion, about 5 searches for every 1 for Denby
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top dinnerware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Denby nor Portmeirion showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mikasa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fable3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Villeroy & Boch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Portmeirion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Denby0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinnerware brands
5 answers
Asked ChatGPT
“Which dinnerware brand should I buy?”
Asked ChatGPT
“What are the best dinnerware brands?”
Asked ChatGPT
“What's the best dinnerware brand for everyday dining?”
Searched Google, AI Overview
“dinnerware set”
Searched Google, AI Overview
“best dinnerware brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Denby or Portmeirion more popular in search?
This chart shows how often people search Google for Denby and Portmeirion by name. Each line represents a brand's share of searches for all nine dinnerware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Portmeirion, Denby. The figures are in the table below the chart.
View monthly share of searches table
| Month | Portmeirion | Villeroy & Boch | Corelle | Royal Doulton | Denby | Maxwell & Williams | Mikasa | Fiesta | Fable |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 32.7% | 12% | 9.8% | 8% | 4.4% | 4% | 1.3% | 0.87% |
| Nov 2025 | 15% | 40.7% | 15% | 10% | 8.2% | 4.5% | 4.1% | 1.3% | 1.3% |
| Dec 2025 | 16.1% | 44.1% | 10.9% | 8.9% | 8.9% | 4.9% | 3.6% | 1.5% | 1.2% |
| Jan 2026 | 19.6% | 35.8% | 13.2% | 10.8% | 8.8% | 4.8% | 4.2% | 1.8% | 1.2% |
| Feb 2026 | 29.6% | 29.6% | 13.3% | 8.9% | 7.3% | 4.9% | 4.2% | 1.4% | 0.96% |
| Mar 2026 | 27.3% | 27.3% | 10% | 8.2% | 18.2% | 3.7% | 3.3% | 1.3% | 0.73% |
| Apr 2026 | 31.8% | 21.4% | 9.6% | 7.8% | 21.4% | 2.9% | 2.8% | 1.6% | 0.85% |
| May 2026 | 39.4% | 21.6% | 9.7% | 6.5% | 14.5% | 3.6% | 2.8% | 1.3% | 0.58% |
| Jun 2026 | 39.8% | 17.8% | 9.8% | 6.6% | 17.8% | 3.6% | 2.8% | 1.1% | 0.71% |
| Jul 2026 | 48.2% | 21.6% | 9.7% | 6.5% | 6.5% | 2.9% | 2.8% | 1.1% | 0.71% |
| Aug 2026 | 46.1% | 20.7% | 9.3% | 7.6% | 9.3% | 2.8% | 2.7% | 1% | 0.55% |
| Sep 2026 | 34.5% | 28.2% | 12.7% | 8.5% | 6.9% | 3.8% | 3.7% | 1.1% | 0.61% |
How has the Denby and Portmeirion comparison changed over the last 12 months?
3 findings
- Portmeirion was ahead of Denby in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denby’s share of searches among dinnerware brands worldwide moved from 8% to 6.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Portmeirion’s share of searches among dinnerware brands worldwide moved from 26.8% to 34.5%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for dinnerware brands worldwide in September 2026?
3 changes
In September 2026, Royal Doulton overtook Denby to rank 4th among dinnerware brands worldwide, with 8.5% of the searches.
In September 2026, Portmeirion lost share of searches among dinnerware brands worldwide, from 46.1% to 34.5%.
In September 2026, Denby lost share of searches among dinnerware brands worldwide, from 9.3% to 6.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Denby’s and Portmeirion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Denby
1 branded search term
- denby
Portmeirion
1 branded search term
- portmeirion
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