Maxwell & Williams vs Mikasa:Which is more popular?
In September 2026, Maxwell & Williams and Mikasa were level in searches among dinner set brands worldwide, with an estimated 18.1K versus 17.5K branded searches, at 8% and 7.7% of the total. When we asked ChatGPT and Google AI Overviews about dinner set brands, Mikasa appeared in three of the five answers and Maxwell & Williams in none.
Who do people search for more?
Maxwell & Williams and Mikasa are searched for about as often as each other.
Who does AI mention more?
Mikasa, mentioned in 3 of 5 answers, Maxwell & Williams in 0
Who does AI recommend more?
Mikasa, the only one of the two named
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Top dinner set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mikasa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Maxwell & Williams did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Corelle1st- Mikasa2nd
Fiesta3rd- Denby4th
Wedgwood5th
Royal Doulton–
Maxwell & Williams–
Ecology–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mikasa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Denby1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinner set brands
5 answers
Asked ChatGPT
“Which dinner set brand should I buy?”
Asked ChatGPT
“What are the best dinner set brands?”
Asked ChatGPT
“What's the best dinner set brand for a family home?”
Searched Google, AI Overview
“dinner set for 6”
Searched Google, AI Overview
“cheap dinner set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Maxwell & Williams or Mikasa more popular in search?
This chart shows how often people search Google for Maxwell & Williams and Mikasa by name. Each line represents a brand's share of searches for all eight dinner set brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maxwell & Williams, Mikasa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Corelle | Wedgwood | Royal Doulton | Denby | Maxwell & Williams | Mikasa | Fiesta | Ecology |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 18.9% | 15.5% | 8.5% | 7.7% | 2.5% | 0.74% |
| Nov 2025 | 27.9% | 18.7% | 18.7% | 15.3% | 8.4% | 7.6% | 2.5% | 0.91% |
| Dec 2025 | 21.8% | 21.8% | 17.8% | 17.8% | 9.7% | 7.3% | 2.9% | 0.87% |
| Jan 2026 | 24.1% | 19.7% | 19.7% | 16.1% | 8.8% | 7.6% | 3.2% | 0.79% |
| Feb 2026 | 26% | 21.3% | 17.4% | 14.2% | 9.5% | 8.2% | 2.8% | 0.57% |
| Mar 2026 | 18.2% | 18.2% | 14.9% | 33.1% | 6.7% | 6.1% | 2.4% | 0.49% |
| Apr 2026 | 17.7% | 14.5% | 14.5% | 39.5% | 5.3% | 5.1% | 2.9% | 0.48% |
| May 2026 | 20.1% | 20.1% | 13.4% | 30% | 7.4% | 5.8% | 2.7% | 0.54% |
| Jun 2026 | 19.6% | 16% | 13.1% | 35.6% | 7.2% | 5.7% | 2.1% | 0.63% |
| Jul 2026 | 25.7% | 21.1% | 17.2% | 17.2% | 7.7% | 7.4% | 2.8% | 0.83% |
| Aug 2026 | 22% | 22% | 18% | 22% | 6.6% | 6.4% | 2.4% | 0.71% |
| Sep 2026 | 26.7% | 21.9% | 17.9% | 14.6% | 8% | 7.7% | 2.4% | 0.73% |
How has the Maxwell & Williams and Mikasa comparison changed over the last 12 months?
3 findings
- Maxwell & Williams was ahead of Mikasa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands worldwide moved from 8.5% to 8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Mikasa’s share of searches among dinner set brands worldwide held steady at 7.7%, and its estimated monthly branded searches moved from 20.2K to 17.5K.
How did search popularity change for dinner set brands worldwide in September 2026?
2 changes
In September 2026, Maxwell & Williams gained share of searches among dinner set brands worldwide, from 6.6% to 8%.
In September 2026, Mikasa gained share of searches among dinner set brands worldwide, from 6.4% to 7.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Maxwell & Williams’ and Mikasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxwell & Williams
1 branded search term
- maxwell williams
Mikasa
2 branded search terms
- mikasa dinnerware
- mikasa plates
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