Brandwave

Fiesta vs Mikasa:Which is more popular?

In September 2026, Mikasa had more branded searches than Fiesta among dinner set brands worldwide. Mikasa had about 17,500 branded searches, while Fiesta had 5,400. Mikasa made up 7.7% of all dinner set brand searches we track, and Fiesta accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about dinner set brands, Fiesta and Mikasa each appeared in three of the five answers. Mikasa was mentioned before Fiesta in two out of three answers.

Among dinner set brands worldwide in September 2026

Who do people search for more?

Mikasa, about 3 searches for every 1 for Fiesta

Mikasa 17.5K searchesFiesta 5.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Fiesta in 3 of 5Mikasa in 3 of 5

Who does AI recommend more?

Mikasa, named ahead of Fiesta in 2 of 3 answers

Mikasa first in 2Fiesta first in 1

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Top dinner set brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiesta and Mikasa were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mikasa was listed before Fiesta in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corelle1st
  2. Mikasa2nd
  3. Fiesta3rd
  4. Denby4th
  5. Wedgwood5th
  6. Royal Doulton–
  7. Maxwell & Williams–
  8. Ecology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mikasa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denby1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinner set brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fiesta or Mikasa more popular in search?

This chart shows how often people search Google for Fiesta and Mikasa by name. Each line represents a brand's share of searches for all eight dinner set brands we track, month by month, from English-language searches worldwide.

Fiesta and Mikasa among dinner set brands worldwide, by month

Share of searches by month for Mikasa, Fiesta. The figures are in the table below the chart.

View monthly share of searches table
MonthCorelleWedgwoodRoyal DoultonDenbyMaxwell & WilliamsMikasaFiestaEcology
Oct 202523.1%23.1%18.9%15.5%8.5%7.7%2.5%0.74%
Nov 202527.9%18.7%18.7%15.3%8.4%7.6%2.5%0.91%
Dec 202521.8%21.8%17.8%17.8%9.7%7.3%2.9%0.87%
Jan 202624.1%19.7%19.7%16.1%8.8%7.6%3.2%0.79%
Feb 202626%21.3%17.4%14.2%9.5%8.2%2.8%0.57%
Mar 202618.2%18.2%14.9%33.1%6.7%6.1%2.4%0.49%
Apr 202617.7%14.5%14.5%39.5%5.3%5.1%2.9%0.48%
May 202620.1%20.1%13.4%30%7.4%5.8%2.7%0.54%
Jun 202619.6%16%13.1%35.6%7.2%5.7%2.1%0.63%
Jul 202625.7%21.1%17.2%17.2%7.7%7.4%2.8%0.83%
Aug 202622%22%18%22%6.6%6.4%2.4%0.71%
Sep 202626.7%21.9%17.9%14.6%8%7.7%2.4%0.73%

How has the Fiesta and Mikasa comparison changed over the last 12 months?

3 findings
  • Mikasa was ahead of Fiesta in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiesta’s share of searches among dinner set brands worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Mikasa’s share of searches among dinner set brands worldwide held steady at 7.7%, and its estimated monthly branded searches moved from 20.2K to 17.5K.

How did search popularity change for dinner set brands worldwide in September 2026?

2 changes
  1. In September 2026, Mikasa gained share of searches among dinner set brands worldwide, from 6.4% to 7.7%.

  2. Estimated monthly branded searches for Fiesta worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fiesta’s and Mikasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiesta

1 branded search term

  • fiesta dinnerware

Mikasa

2 branded search terms

  • mikasa dinnerware
  • mikasa plates

How the Brand Demand Index is measured

Other head-to-heads among dinner set brands

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