Brandwave

Fiesta vs Maxwell & Williams:Which is more popular?

In September 2026, Maxwell & Williams had more branded searches than Fiesta among dinner set brands worldwide. Maxwell & Williams had about 18,100 branded searches, while Fiesta had 5,400. Maxwell & Williams made up 8% of all dinner set brand searches we track, and Fiesta accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about dinner set brands, Fiesta appeared in three of the five answers and Maxwell & Williams in none.

Among dinner set brands worldwide in September 2026

Who do people search for more?

Maxwell & Williams, about 3 searches for every 1 for Fiesta

Maxwell & Williams 18.1K searchesFiesta 5.4K searches

Who does AI mention more?

Fiesta, mentioned in 3 of 5 answers, Maxwell & Williams in 0

Fiesta in 3 of 5Maxwell & Williams in 0 of 5

Who does AI recommend more?

Fiesta, the only one of the two named

Fiesta first in 3Maxwell & Williams never named

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Top dinner set brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiesta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Maxwell & Williams did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corelle1st
  2. Mikasa2nd
  3. Fiesta3rd
  4. Denby4th
  5. Wedgwood5th
  6. Royal Doulton–
  7. Maxwell & Williams–
  8. Ecology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mikasa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denby1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinner set brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fiesta or Maxwell & Williams more popular in search?

This chart shows how often people search Google for Fiesta and Maxwell & Williams by name. Each line represents a brand's share of searches for all eight dinner set brands we track, month by month, from English-language searches worldwide.

Fiesta and Maxwell & Williams among dinner set brands worldwide, by month

Share of searches by month for Maxwell & Williams, Fiesta. The figures are in the table below the chart.

View monthly share of searches table
MonthCorelleWedgwoodRoyal DoultonDenbyMaxwell & WilliamsMikasaFiestaEcology
Oct 202523.1%23.1%18.9%15.5%8.5%7.7%2.5%0.74%
Nov 202527.9%18.7%18.7%15.3%8.4%7.6%2.5%0.91%
Dec 202521.8%21.8%17.8%17.8%9.7%7.3%2.9%0.87%
Jan 202624.1%19.7%19.7%16.1%8.8%7.6%3.2%0.79%
Feb 202626%21.3%17.4%14.2%9.5%8.2%2.8%0.57%
Mar 202618.2%18.2%14.9%33.1%6.7%6.1%2.4%0.49%
Apr 202617.7%14.5%14.5%39.5%5.3%5.1%2.9%0.48%
May 202620.1%20.1%13.4%30%7.4%5.8%2.7%0.54%
Jun 202619.6%16%13.1%35.6%7.2%5.7%2.1%0.63%
Jul 202625.7%21.1%17.2%17.2%7.7%7.4%2.8%0.83%
Aug 202622%22%18%22%6.6%6.4%2.4%0.71%
Sep 202626.7%21.9%17.9%14.6%8%7.7%2.4%0.73%

How has the Fiesta and Maxwell & Williams comparison changed over the last 12 months?

3 findings
  • Maxwell & Williams was ahead of Fiesta in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiesta’s share of searches among dinner set brands worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among dinner set brands worldwide moved from 8.5% to 8%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for dinner set brands worldwide in September 2026?

2 changes

  1. In September 2026, Maxwell & Williams gained share of searches among dinner set brands worldwide, from 6.6% to 8%.

  2. Estimated monthly branded searches for Fiesta worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fiesta’s and Maxwell & Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiesta

1 branded search term

  • fiesta dinnerware

Maxwell & Williams

1 branded search term

  • maxwell williams

How the Brand Demand Index is measured

Other head-to-heads among dinner set brands

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