Brandwave

Denby vs Fiesta:Which is more popular?

In September 2026, Denby had more branded searches than Fiesta among dinner set brands worldwide. Denby had about 33,100 branded searches, while Fiesta had 5,400. Denby made up 14.6% of all dinner set brand searches we track, and Fiesta accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about dinner set brands, Fiesta appeared in three of the five answers and Denby in one. Fiesta was mentioned before Denby in every answer.

Among dinner set brands worldwide in September 2026

Who do people search for more?

Denby, about 6 searches for every 1 for Fiesta

Denby 33.1K searchesFiesta 5.4K searches

Who does AI mention more?

Fiesta, mentioned in 3 of 5 answers, Denby in 1

Fiesta in 3 of 5Denby in 1 of 5

Who does AI recommend more?

Fiesta, named ahead of Denby in every answer

Fiesta first in 3Denby never first

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Top dinner set brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiesta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Denby was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiesta was listed before Denby in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Corelle1st
  2. Mikasa2nd
  3. Fiesta3rd
  4. Denby4th
  5. Wedgwood5th
  6. Royal Doulton–
  7. Maxwell & Williams–
  8. Ecology–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mikasa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Denby1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dinner set brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Denby or Fiesta more popular in search?

This chart shows how often people search Google for Denby and Fiesta by name. Each line represents a brand's share of searches for all eight dinner set brands we track, month by month, from English-language searches worldwide.

Denby and Fiesta among dinner set brands worldwide, by month

Share of searches by month for Denby, Fiesta. The figures are in the table below the chart.

View monthly share of searches table
MonthCorelleWedgwoodRoyal DoultonDenbyMaxwell & WilliamsMikasaFiestaEcology
Oct 202523.1%23.1%18.9%15.5%8.5%7.7%2.5%0.74%
Nov 202527.9%18.7%18.7%15.3%8.4%7.6%2.5%0.91%
Dec 202521.8%21.8%17.8%17.8%9.7%7.3%2.9%0.87%
Jan 202624.1%19.7%19.7%16.1%8.8%7.6%3.2%0.79%
Feb 202626%21.3%17.4%14.2%9.5%8.2%2.8%0.57%
Mar 202618.2%18.2%14.9%33.1%6.7%6.1%2.4%0.49%
Apr 202617.7%14.5%14.5%39.5%5.3%5.1%2.9%0.48%
May 202620.1%20.1%13.4%30%7.4%5.8%2.7%0.54%
Jun 202619.6%16%13.1%35.6%7.2%5.7%2.1%0.63%
Jul 202625.7%21.1%17.2%17.2%7.7%7.4%2.8%0.83%
Aug 202622%22%18%22%6.6%6.4%2.4%0.71%
Sep 202626.7%21.9%17.9%14.6%8%7.7%2.4%0.73%

How has the Denby and Fiesta comparison changed over the last 12 months?

3 findings
  • Denby was ahead of Fiesta in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands worldwide moved from 15.5% to 14.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Fiesta’s share of searches among dinner set brands worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for dinner set brands worldwide in September 2026?

2 changes
  1. In September 2026, Denby lost share of searches among dinner set brands worldwide, from 22% to 14.6%.

  2. Estimated monthly branded searches for Fiesta worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Denby’s and Fiesta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Denby

1 branded search term

  • denby

Fiesta

1 branded search term

  • fiesta dinnerware

How the Brand Demand Index is measured

Other head-to-heads among dinner set brands

Creator with pink hair and a pink jacket

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