Denby vs Fiesta:Which is more popular?
In September 2026, Denby had more branded searches than Fiesta among dinner set brands worldwide. Denby had about 33,100 branded searches, while Fiesta had 5,400. Denby made up 14.6% of all dinner set brand searches we track, and Fiesta accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about dinner set brands, Fiesta appeared in three of the five answers and Denby in one. Fiesta was mentioned before Denby in every answer.
Who do people search for more?
Denby, about 6 searches for every 1 for Fiesta
Who does AI mention more?
Fiesta, mentioned in 3 of 5 answers, Denby in 1
Who does AI recommend more?
Fiesta, named ahead of Denby in every answer
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Top dinner set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiesta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Denby was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiesta was listed before Denby in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Corelle1st
Mikasa2nd
Fiesta3rd- Denby4th
Wedgwood5th
Royal Doulton–
Maxwell & Williams–
Ecology–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Corelle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mikasa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Fiesta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wedgwood1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Denby1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Royal Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maxwell & Williams0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecology0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dinner set brands
5 answers
Asked ChatGPT
“Which dinner set brand should I buy?”
Asked ChatGPT
“What are the best dinner set brands?”
Asked ChatGPT
“What's the best dinner set brand for a family home?”
Searched Google, AI Overview
“dinner set for 6”
Searched Google, AI Overview
“cheap dinner set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Denby or Fiesta more popular in search?
This chart shows how often people search Google for Denby and Fiesta by name. Each line represents a brand's share of searches for all eight dinner set brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Denby, Fiesta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Corelle | Wedgwood | Royal Doulton | Denby | Maxwell & Williams | Mikasa | Fiesta | Ecology |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 18.9% | 15.5% | 8.5% | 7.7% | 2.5% | 0.74% |
| Nov 2025 | 27.9% | 18.7% | 18.7% | 15.3% | 8.4% | 7.6% | 2.5% | 0.91% |
| Dec 2025 | 21.8% | 21.8% | 17.8% | 17.8% | 9.7% | 7.3% | 2.9% | 0.87% |
| Jan 2026 | 24.1% | 19.7% | 19.7% | 16.1% | 8.8% | 7.6% | 3.2% | 0.79% |
| Feb 2026 | 26% | 21.3% | 17.4% | 14.2% | 9.5% | 8.2% | 2.8% | 0.57% |
| Mar 2026 | 18.2% | 18.2% | 14.9% | 33.1% | 6.7% | 6.1% | 2.4% | 0.49% |
| Apr 2026 | 17.7% | 14.5% | 14.5% | 39.5% | 5.3% | 5.1% | 2.9% | 0.48% |
| May 2026 | 20.1% | 20.1% | 13.4% | 30% | 7.4% | 5.8% | 2.7% | 0.54% |
| Jun 2026 | 19.6% | 16% | 13.1% | 35.6% | 7.2% | 5.7% | 2.1% | 0.63% |
| Jul 2026 | 25.7% | 21.1% | 17.2% | 17.2% | 7.7% | 7.4% | 2.8% | 0.83% |
| Aug 2026 | 22% | 22% | 18% | 22% | 6.6% | 6.4% | 2.4% | 0.71% |
| Sep 2026 | 26.7% | 21.9% | 17.9% | 14.6% | 8% | 7.7% | 2.4% | 0.73% |
How has the Denby and Fiesta comparison changed over the last 12 months?
3 findings
- Denby was ahead of Fiesta in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denby’s share of searches among dinner set brands worldwide moved from 15.5% to 14.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
- Across the 12 months ending September 2026, Fiesta’s share of searches among dinner set brands worldwide moved from 2.5% to 2.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for dinner set brands worldwide in September 2026?
2 changes
In September 2026, Denby lost share of searches among dinner set brands worldwide, from 22% to 14.6%.

Estimated monthly branded searches for Fiesta worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Denby’s and Fiesta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dinner set brands

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